MPC Continues to Expand Their Talented NY Team with Schoonmaker and Revell Hires

MPC is making a splash this summer with two industry-leading hires, VFX supervisor Evan Schoonmaker and lead animator Grae Revell. Both talents will operate out of MPC's New York studio.

"Evan and Grae perfectly complement our existing team while adding their own unique skillsets," noted MPC NY MD Justin Lane. "Evan, whose strength is in visual effects, is an expert in `the big project' and will seamlessly take to our tradition of crafting big, beautiful composites on high-end spot work. Grae is a great collaborator who can make literally anything come to life, from dinosaurs to warriors, and we look forward to challenging him to produce his best work yet."

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Pfaff Tweet Race (Lowe Roche, Toronto)

OMG another First Of Its Kind™ moment on Twitter. In this case, it's a race for followers on Twitter. For a chance to win an Audi A4. Okay not win it, win a free one year lease on it.
Anywho, the first person to get 2500 new Twitter followers, wins! The contest started today and there's only like a little under 7 hours left right now according to the clock countdown thingy.

It's simple. Just sign up and keep track of your followers! Not on Twitter, because that would make sense, but on PfaffTweetRace.com. A micro site for Pfaff Auto, and handy dandy data collector to boot!

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Water Wigs - portraits of bald men with exploding water balloons

We don't usually point out pretty photography that isn't within an ad campaign, but Water Wigs is just too awesome to pass up. Shot by Tim Tadder who is based in Los Angeles, he explains the idea thusly:

Commercials: 
 

Bloody Hammer. (Agency 358, Helsinki)

File under delightfully macabre. Finnish Agency 358 Helsinki created this poster for "Hush," along with a teaser: bloody hammers placed around Helsinki movie theaters.

My question is, why bother with the poster? You had me at bloody hammers.

Update: Agency 358 wasn't behind the poster, only the activation elements. It was in fact Scanbox Entertainment who did the poster.

Commercials: 
 

Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)

Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)

"Not trendy, not casual, not for everyone"

Wanna see some hot sexy leggy model ass? OF COURSE YOU DO. The strut, man, the strut models do in bikini-wear and other high-fashion nothings, that stuff is in need of constant rewind.

 

Just what you've always wanted: ads to wipe your bum with

I'm not sure if Jordan and Bryan Silverman, founders of Star Toilet paper came up with this idea after a bad flashback to those poor starving college days when household necessities always seemed to be further down on the grocery-list than useful things like beer, or what. You remember the paper or plastic days, right? The brothers have founded a company that puts coupons on toilet paper, and advertisers can buy themselves some soy-bean-based ink printed rolls, only $99 for 20,000 rolls. That's only half a cent per ad! What a deal! Avis will love this, I can't wait to tell DDB.

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Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

 

Plaque is whack. - Teach me how to Brushy - (2012)

Plaque is whack. - Teach me how to Brushy - (2012)

So check it. Y'all have problems gettin' your kid to engage in the dental hygiene? Maybe y'all need to check this out. It's a video made for kids encouraging them to brush their teeth.

This "viral" from the Oregon Dental Association has appeared on Good Morning America, and has almost 600,000 views at press time.

The Oregon Dental Association either channels its late-to-the-party movement, or has piggy backed on some Yo Gabba Gabba territory. But hey. If it gets some kids to brush their teeth, who cares? They're at least promoting good hygiene.

 

GameSpot - "Going to Gamestock" 2012 USA

GameSpot - "Going to Gamestock" 2012 USA

Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY’s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the “six week festival of deals and prizes.”

Two other spots feature a heavily armed warrior trying to slip through a festival security checkpoint, and a man who reacts loudly to an unpleasant smell in a bathroom, only to discover the source of the odor is a surly zombie.

 

Fakers gonna fake.

Clients want likes. Lots of likes. And big hits on their youtube videos. And there are plenty of social media experts who will tell you that quantity is key. Here's the thing. Quantity is very very easy to manipulate.

Take that brand with millions of likes. They're fakin'.

Take that viral video with gazillions of views. Guess what? There are services out there to help you in your fakin'.

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