Last week, google announced its non-plan to combat piracy by dropping nefarious websites lower in their search rankings. I know, right? Take that, pirates!
Why not ban the sites outright? Money. Google's DoubleClick can make some serious cash serving their ads on these sites. We've written about it before.
But slowly the tide is changing. And it's changing because some advertisers have realized it's not good business to place an ad on an illegal website encouraging piracy and child pornography searches.
BMW recently did the right thing by pledging to drop its advertising from these illegal sites.
Eventually google will have to start to taking this issue more seriously as it loses revenue from companies like BMW. Money talks as always.
And if David Lowery, frontman for Cracker, and Camper Van Beethoven not to mention The Trichordist has anything to do with it, American Express might be next. They seem to be advertising on filestube.com, which is a great resource for getting the latest pirated copies of your music and movies, as well as porn to appeal to the more prurient and depraved on the internet.
Lowery has sent us a letter written to Google's people, which you can read in its near entirety below. Screen captures are also courtesy of Lowery. (note: While Lowery has more screen captures, we have omitted some, but only for the sake of brevity.)