It happens. Mods and Rockers need to cash in. As we've pointed out here, the well is running dry thanks to online piracy. Rock n' roll don't pay the bills any more.
So it only makes sense that Jam/Style Council all around awesome Mod revivalist frontman Paul Weller would want to get his dandy on for John Varvatos. Plus it keeps him in fun clothes. And the man does look good in clothes.
We've seen the "one weird trick" a "housewife" or "Mom" discovered that cures fat abs, wrinkles and all sorts of yellow teeth. Now they've taken the "one weid trick" to new levels and promise you your own nuclear power plant in your house. This isn't new, in 2009 I posted "In this house, we obey the laws of thermodynamics" about the funky banner ads then that promised a "zero point magnetic power generator", but in a software box. These days everything has to have the word "weird" in front of to sell, and we prefer to click on banners that say a suburban housewife found said "one weird trick" even when it comes to supplying our future with free/cheap energy. Gee.
Digital shop Albion London created a fun film to promote the Code Club, a nation-wide network of after-school coding clubs for kids aged 10-11.
Isn't that too early to become a nerd? I keed, I keed!
The video is kinda funny. Nothing I like more than seeing some snot-nosed Veruca Salt wannabe and her friends diss the world's most influential pioneers in the digital world. Like Sir Tim Berners-Lee, the real dude who 'invented the internet,' as well as some other people you might know, like Chad Hurley , this dude Niklas Zennstrom , the Duke of York and more.
She's not A girl, she's THE girl. Fear No Susan Glenn.
...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.
The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.
The entire book looks like a comp. All illustrations are rough sketches of the ads that they are talking about.
Because the point of the book is concept now, design later. You should make roughs and tissue paper and sketches and whatever you may call it, as many as you can, as simple as you can to explain your idea. When you have it, the idea that scrawny little sketch jumps out at you and the designing can begin.
Put that mouse down, leave the wacom tablet alone. Take your time to look through this solid, informative and fun read. Giggle at each comp that you instantly recognize the ad in. Learn the lesson: have the concept before the computer.
Honestly, every client out there should have this book.
Bruce Mau Design got together with Studio 360 with Kurt Anderson to change the way Americans think about Canada.
Why Americans, you ask? Well, as is documented, Canada has long grappled with its identity. Or to be more blunt, identity crisis, at least in its perception with its louder, more populous neighbors down south.
So the answer to this problem, apparently, was to edumacate Americans, and let them know that Canada is more than maple syrup, hockey and Rush. Canada is also Arcade Fire. And Justin Bieber. And the Wonder Bra.
This is the best you could come up with? You replace pop culture references with different ones? And give us a half-baked microsite designed to showcase the new branding and little else, save this mildly condescending 'rationale.'
In our redesign, we begin with an assertion that Americans simply don't
understand Canada. Our view is that Canada doesn't need a redesign; rather,
Americans need to be educated.
To that end, our new Canadian brand highlights the country's potential,
and addresses the dynamic exchange of ideas, creativity,
natural resources and people.
To express the country's openness, flexibility and diverse points of view,
we've created a visual language that leverages the two red bars on either
side of the Canadian flag. These red bars act as a container for a rich
array of viewpoints, imagery and ultimately, understanding.
Oh but wait, they did something else. They removed the Maple Leaf from the flag for Canada's new identity. Mau's concept not only swaps out pop culture references, but removes one endearing piece of Canada in most American minds from its identity for a "modern take." Yes, very modern, indeed, as it's the "we're cool, too, no honest," concept. Never seen that in Canadian advertising before, right? Oh wait...