BETC wins the Grand Prix Film Craft for "The Bear"

After taking home a pawful of Yellow Pencils at D&AD Awards earlier this year, the team at BETC Paris takes home some more metal for their work on "The Bear" for Canal +.

"I have never met a bear with such an appetite for lions before", jokes Stéphane Xiberras, CCO of BETC Paris and creative director of "The Bear," at the news of the success at this years Cannes Lions Festival. At Saturday night's ceremony, "The Bear" for Canal+ was awarded no less than four Golds (three in the Film Craft category and one in Film), one Silver (Film Craft) and the Film Craft Grand Prix.


Rethink Communications: Month in a car

Did you know the average Torontonian spends 80 minutes a day in a car? Apparently not. Because an environmental community center called Evergreen Brick Works and Canadian fun shop Rethink Canada is launching an initiative designed to create learn just how bad commuting sucks in Toronto.

They held a casting call and interview session to choose the right person for the job. It ended up being 4th year Film Student Tanner Zurkoski. He gets to spend an entire month in a car. For the #monthinacar initiative launching June 26th. It will also kick off a Transportation Expo on June 30th.


ThinkLA Hyper Island Master Class next week

This is a reminder that the Hyper Island Master Classes in los Angeles Jun 25 - Jun 27, 2012 are still available, and you should sign up for a reboot of your brain to ensure that you keep on your creative toes for the rest of the year.


Cyber Lions Grand Prix to Tweets and Utility App

This year, two campaigns took home the Cyber Lions Grand Prix.

Sweden - Curators of Sweden by VOLONTAIRE in Stockholm have some fancy new metal to show off. The post about the world's most democratic twitter account has been read over eleven thousand times already, which isn't always a good thing.


Radio Lions Grand Prix winner as annoying as the mosquitos it claims to get rid of?

Radio Lions Grand Prix winner was "Repellent Radio" for Go Outside Magazine by Talent, São Paulo, Brazil.

Ok, so what? Well, President of Rob McLennan said in his President's Message: "I’m really looking forward to working with the world's leading creatives to find the freshest work for one of our oldest mediums."


Why talent leaves ad agencies for greener pastures - how do you make your pasture the greenest?

Heidi from Heidi Consults has shot from the hip and aimed at every point Mike Sheldon made when he held this talk in Cannes "Why your best talent is leaving and what you can do about it": Now, if you and your award winning team are not in Cannes right now, you might want to read both of these.
The real reason why your best talent is leaving your agency


Stones Telling Stories - the Online Holocaust museum - (2012) Germany

Stones Telling Stories - the Online Holocaust museum - (2012) Germany

"Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps and on Google StreetView you could see the actual house out of which the person had been deported. We planted street posters in Germany cities that reminded people to keep their eyes open for Stumbling Stones in the pavement. And through an iPhone App users got access to further information like biographies, personal memories and photos. Thus we made the stumbling experience more tangible and revealed unique stories behind every name – because that´s what people will remember."


Jeremy Scott shoes not racist. Just "inspired," by My Pet Monster.

Now that we've all calmed down about Jeremy Scott's "Shackle Shoes," and adidas decided not to release them after all the fury, according to the Observer we get this.

The article, is quite illuminating. First of all, no one but sneaker heads (bloggers who get free pairs of shoes and then write about them) cared abut these for six months until adidas posted a photo on facbeook. And then the rest of the world freaked.

The article then goes on to say what adidas won't. The shoes are, in the Observer's words, is (pretty explicitly) inspired by: 90s cartoon/toy sensation My Pet Monster.


The #CannesLions cyber shortlist adland picks. Who will win tomorrow?

What will win in Cyber? That's always the toughest category you know, and the one with the most fun entries. :) Let have a look at a few.

Take this lollipop is on the shortlist. Yes, the creepy stalker who wil stalk your facebook photos from a dusty hideout complete with tricycle. Creeepy. Directed by Jason Zada, Created by TOOL Santa Monica, produced by Brian Latt, Oliver Fuselier and Dustin Callif. Developed by Jason Nickel. It's pretty cool.

Ricky Gausis

Colorist Ricky Gausis Joins MPC LA

MPC LA is pleased to announce the addition of their second colorist, Ricky Gausis, to bolster a US color grading department headed by Creative Director Mark Gethin. Gausis, who has worked at MPC for 10 years, has developed an individual style influenced by Jean-Clément Soret in London.