Link lust: Tweeting in the dark, Google can no longer divide and conquer

BBH LA created tweeting in the dark for Björn Borg and I found that I'm dancing with myself. Visiting Niagra Falls, touring Tazmania. Oh how sad. Please someone stamp my passport.


PDN Online: Judge Blocks Google's Divide-and-Conquer Strategy in Big Copyright Cases - this is interesting.

The ruling is a procedural decision, not a final ruling on the merits of the case. But it is important because it effectively blocks Google from using a divide-and-conquer strategy to defeat the claims of the plaintiffs.

Adland: 
 

EE - Kevin Bacon Explains 4G (2012) :30 (UK)

EE - Kevin Bacon Explains 4G (2012) :30 (UK)

EE embraces Kevin Bacon's six degrees, and has him as spokesperson because he's literally the center of the universe now, and he can prove it. Kevin demonstrates this to tell you that EE's 4G LTE service enables you to keep connected with the world.

 

Labatt threatens to sue Montreal Gazette over Magnotta Labatt Blue Beer pic - spawns hashtag twitterlanche

Over at Labatt someone in legal threatened to sue the Montreal Gazette over a photo they used where the kitty-killer and (alleged but probably hell yeah) corpse-defiling cannibal Magnotta enjoys a Labatts Blue in the picture.

Adland: 
 

AT&T: Daybreak.

In partnership with BBDO and Tim Kring and RSA Films, AT&T gets into the product-demonstration, er, branded-content business, with Daybreak. A new series featuring five online episodes, a microsite, an app and the HTC One X. The series was directed by John Cassar who also directs "24."

There are loads of things to drive you around the web in case you aren't content with merely watching the episodes. Like the main site, Day Break, and a super techy microsite called Jack Boxers which sounds more like something I wear than an app designed to do whatever it's supposed to do.

Adland: 
A hipster / Un Bobo
 

Paris vs New York, Art Directors vs Copywriters, original vs inspired?

Do you know Vahram Muratyan? He's a graphic artist who lives bouncing between Paris and New York, and he's done some lovely images comparing the two cities.

Badland: 
 

Bering: Fisherman's Tale (Russia)

Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."

Commercials: 
 

Are you SURE you want to be a brand?

If I had a nickel for every last social media guru ninja wizard who said breathlessly "You are your own brand," I'd have enough money to shut the internet down. And why would I want to do that?

Because I am not, repeat, NOT a brand. I don't need to add a ™ next to my name. I do not live in fear of declaring bankruptcy on myself. I have not once gone public with an overvalued stock price. And I certainly haven't had to do a massive mea culpa on social media for something stupid I've said.

See, the only human brands out there, are the ones who work really hard at to become a brand. All the while unaware that any of the above circumstances will happen to them sooner or later.

Adland: 
 

Facebook aims for the kids, expands market instantly.

What do you do when you own the largest market share and still need to grow? Expand market. Facebook are currently working on tech that would allow kids under age 14 to use the network under parental supervision, reports the Wall Street journal. Lets face it, when Facebook has an account for everyone above the age of 13, but some adults are still staying away with a "won't somebody please think of the children" holler, making kids accounts may actually force some parents to sign up just to keep tabs on what their kids are doing online. How clever.

Adland: 
 

Halifax - driving fast doesn't impress

What is the timing of the campaign?

The initial radio and billboard components will run for one month. The toll plaza communications and Twitter presence will extend past one month. New radio and billboards will be introduced in the fall.

Country: 
Commercials: 
 

Seth MacFarlane isn't anti-Semitic. He's an anti-Semitic schmuck.

Hey I'm just kidding. See, I'm being satirical. I'm paying the part of The Offended Guy of Jewish Origin.* I know Seth MacFarlane is laughing, too. Otherwise, he'd be taking offense and therefore, acting like everything he purports to hate.

See, a couple days ago, MacFarlane took to his Twitter to post this ad, with the line "Here it is-- the Emmy Ad The trades refused to run." Maybe they did refuse it, or maybe they never presented it and it was a story the PR peeps cooked up just to get everyone's panties in a wad.

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