Well this is interesting. The FTC sued POM Wonderful, everyone's favorite (and pretty much only) Pomegranate juice supplier, for what it deemed to be deceptive advertising. Apparently, POM was giving the wonderful fruit a little too much credit in treating, reducing etc. the health risks of varied complaints and maladies ranging from heart disease to erectile dysfunction. A judge issued a cease and desist in a 355 page decision. In other words, no mas on the health claims. Unless of course, they could prove it with what the judge called "competent and reliable evidence."
One would hope Pom had the sense to go back to the drawing board and come up with a new campaign. Nope. Pom decided to double down, with a new campaign called Pom Truth.