POM not so Wonderful.

Well this is interesting. The FTC sued POM Wonderful, everyone's favorite (and pretty much only) Pomegranate juice supplier, for what it deemed to be deceptive advertising. Apparently, POM was giving the wonderful fruit a little too much credit in treating, reducing etc. the health risks of varied complaints and maladies ranging from heart disease to erectile dysfunction. A judge issued a cease and desist in a 355 page decision. In other words, no mas on the health claims. Unless of course, they could prove it with what the judge called "competent and reliable evidence."

One would hope Pom had the sense to go back to the drawing board and come up with a new campaign. Nope. Pom decided to double down, with a new campaign called Pom Truth.

Adland: 
 

Chevrolet / Sonic - Night Swimming - (2012) :30 (USA)

Chevrolet / Sonic - Night Swimming - (2012) :30 (USA)

This just makes me want to be young(er) and go skinny dipping, even though there is no skinny dipping (just dipping), in this spot.

 

Olive Media has created a first-of-its-kind touchscreen ad to showcase automaker Infiniti’s latest luxury vehicle.

Olive Media has created a first-of-its-kind touchscreen ad to showcase automaker Infiniti’s latest luxury vehicle.

The interactive ad allows iPad 2 users to take a 360-degree panoramic look around the all-new Infiniti JX’s interior by moving and tilting their device, while other tablet users will be able to do so at the touch of their finger.

 

VW Bug Run

To promote VW Beetle, DDB Stockholm brings you Bug Run, which is just like it sounds. You choose a potential winner from a lineup of beetles, place your bets, and cross your fingers. You can either bet for points on Volkswagen's site, or for money (!) on Betsson.

And lest you think this is cruelty to insects, there is a helpful page on VW's site explaining just how well cared for they are.

Races are once per day and broadcast over a five day period. Qualifying heats, the whole deal. There are even stats about each beetle and a ranking. So get cracking and place your bets!

 

Mugshot yourself: Police Reality TV App

Finnish agency 358 was tasked to promote the new season of Finland's version of Cops, called Poliisit.

They created a sort of Mugshot Yourself app on Facebook to make use of the show's fans. Thousands more flocked to become a "Usual Suspect," by downloading the app, and putting their face in a mugshot.

From January to February, the number of Facebook fans grew from 10,000 to 30,000.

Commercials: 
 

Sibelius Academy: Visual Identity.

So check this out. Some people don't just hear music, but they see colors and geometric shapes as a visual aid. They call this neurological condition Synesthesia.

Two well known artists who suffered from it were Wassily Kandisnky and a Finnish composer named Jean Sibelius.

Agency 358 Helsinki was tasked with coming up with a visual identity for the Sibelius Academy. Since no one round the office had this condition (or LSD) they went with the next best option: Creating software that analyzed music according to pitch, timber, tempo etc, and transformed it into colors. It's kinda like they asked Sibelius himself to design the identity.

Commercials: 
 

Dear Blank, Please blank = Funny.

Todays lovely internet-detour is dear blank please blank. "Smart you" probably meant to write abstain not sustain on the Mexican salsa advice... Or "smart you" isn't all that smart to begin with, I mean "dumb you" hasn't learned that salsa is hot yet.... But there's more on the site, and some are quite funny. Now, bored adfolks, spend some minutes snarking a dear blank please blank and submit them here so we can all laugh at our miserable lives together.

The Zombie apocalypse has already written one.

Adland: 
 

Ad ban of the week: gender stereotypes in shower gels for kids banned in Sweden

I feel for my old co-workers at Oriflame for being slapped with this ad-bannage. First off, Oriflame is a bit like Avon in that there are troops of independent salespeople, and they are all armed with the all powerful catalogue. This catalogue is distributed to 38 different countries and 3.5 million consultants.
There's a silly amount of meetings discussing every detail of a layout where top execs from several different countries will offer their invaluable input such as "we need more glamour, can you print glitter?" and "She needs to smile more" followed by "No, smiles don't sell in my country" followed by "In my country she needs to smile like Mona Lisa" and so on.
Provided you haven't turned skitzo during one of these many meetings you will soon enough (read: six months) have a layout that has turned into a mishmash of details and additions much like that "if microsoft designed Apple packaging" video. Despite all that, you manage to produce something... And then the Swedish Reklamombudsman bans it because the girls looks like a ballerina-girl and the boy looks like a tool-loving boy.. It's enough to drive an art director to drinking the kid-bodywash advertised.

Badland: 
 

The watermark rebranded - R/GA give useful facelift to Getty stock watermark

R/GA has redesigned the watermark over at Getty images, it's still all over the photo but instead of only branding Getty it also tells us all we need to know on how to find it at Getty. Perfect, we all know that feeling when we find a printout of the perfect image, and we know what stock agency it's from but have no idea what keywords we used to find that image. So not only does this look better, it's useful too, and brands Getty while it's at it. Nice idea people, very well done.

Adland: 
 

Greenpeace: Less Boats More Fish

There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.

Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.

Commercials: 
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