Greenpeace: Less Boats More Fish

There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.

Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.


ASSS - Heart in distress / Sound billboard - Canada.

Here's a clever way to teach people what a heart in distress actually sounds like - allow them to plug their headphones in and listen while they wait for the bus. The idea is to transform their headphones into stethoscopes and voila, the city is full of hobby-doctors.


Gatorade G Series - Own the First Move - (2012) :30 (USA)

Gatorade G Series - Own the First Move - (2012) :30 (USA)

It looks like starburst in Gatorade wrappers and are probably just as useless but hey, anything is better than downing a frickin' fivethousand-calorie Mocha Coconut Frappuccino with whip cream, or snorting ten kinds of double carb-carb extra fatty saturated trans fa


Fiat Photobomb Prank

Everybody's talking about Fiat's OMG THEY DIDN'T photobomb. They parked in front of the Volkswagen offices, and waited till the Google Street View peeps rode by. And then KAPOW. Take that, Volkswagen. There's a Fiat 500 in front of your office on Google street view. For like a year!
In yo face! This is not a Beetle!


HUSH Signs Powerful Visual Force in Yang

Following an extended run freelancing with the company, Erik Yang has joined HUSH's roster. The signing, which follows the recent additions of Head of Production Ryan McGrath and Designer Evan Anthony, adds a brand design specialist whose experience includes work with Syfy, ABC, MTV, Toyota, American Express, the New York Public Library and Art Directors Club.

Erik is out strong already working on a rapidly growing concept and installation project for Nike, environmental and digital design projects for two notable fashion brands, and concept development for digital experiences.


Pass The Bottle: Wines With Friends

Organic and Constellation Wine bring you a new app, designed to pair your friends with wine, rather than food or some elitist reason.

Pass the Bottle aims to make use of the millennial generation's social media pastime and learn something about wine by allowing them to talk about their favorite subject: themselves.

The app acts as a "social sommelier," by pairing your friends' personalities with one of ten appropriate wines on offer. If your wine knowledge doesn't go beyond "red" and "white," you'll start thinking about wine differently after you use the app. You might even win two Lollapalooza tickets or some discounts, too.

And really, what makes more sense as a way to describe a wine's personality?
"It's sweet, playful and spontaneous," or "A precocious wine with a hint of tobacco. Has early charms. Later it evolves into rich tobacco."

And while oenophiles who like the taste of tannin and tobacco will see this as akin to choosing an architect based on one's favorite Seinfeld episode, they aren't the demographic this time. And considering the mid-shelf price points, this isn't their wine, either.

It is, however, the right idea for the right demographic. Now pass me the bottle. Preferably a Syrah.


You're addicted to Facebook

Over on Rehab International's blog is an infographic showing how big the dreaded Facebook Addiction Disorder really is.

Some choice factoids after the jump: