Or: How making-of films are less real than 41 year old tv spots.
In what's written like a campaign rip for award shows, a tidy little video explains Google Re:brief. Which dares to ask the question, what if we could take the original creatives who came up with iconic work and transform those ads for the digital space?
It is a treat watching the Harvey Gabor video, seeing the original Mad Men era creative waxing nostalgic about the good old days making Coca-Cola's "Hilltop." and working hard to use those old creative muscles to explore new territory.