10 Things That Scare Creatives

Some things are even scarier than ghosts and zombies. In honor of Halloween, here's a list of 10 things that can scare the bagezus out of Creatives (in no particular order).

1. Moving deadlines--especially those that move closer, rather than farther away.
2. Computer crashes, a.k.a. the color wheel of death--especially if the work hasn't been saved.
3. Clients who think they are creative. They say their line or visual idea is just an example, but you know they really want you to use it.
4. There's no beer left in the kitchen fridge. Or bottle of booze in your desk. Or your AD/CW's desk. Or our Account person's desk.
5. Being forced to use Comic Sans. Because it's the brand font.
6. Being told to modify an idea someone else did that was cool and retrofit it to the project.

Adland: 
 

FX Networks’ American Horror Story Promo - (2011) :30 (USA)

FX Networks’ American Horror Story Promo - (2011) :30 (USA)

PrimalScream Music & Sound has re-recorded the iconic music of classics Halloween and The Exorcist for a chilling promo campaign for the new FX Networks’ series American Horror Story. The series is a new psychosexual thriller from the creator of Nip/Tuck and co-creators of Glee and centers on the Harmon family who move to Los Angeles as a means to reconcile past anguish. The all-star cast features Dylan McDermott as Ben Harmon, a psychiatrist; Connie Britton as Ben’s wife; Taissa Farmiga as the Harmon’s teenage daughter; Jessica Lange in her first-ever regular series TV role as Constance, the Harmon’s neighbor; Evan Peters plays Tate Langdon, one of Ben’s patients; and Denis O’Hare as Larry Harvey.

 

Ad Chat - Andy Kinsella

For those of you who have been following along, we've begun to change up some of the questions in Ad Chat. And now it's time to get to know Andy Kinsella, Innovation Director at Glue Isobar. Keep up with him on his blog at http://www.andykinsella.com/ or on The Twitter at @hellokinsella.

What’s your favorite funny story about yourself?
At my first glue Xmas party I attempted to take a swan dive off the boat into the blackness of the River Thames....dressed as a rapper. There’s been a few. Most aren’t for broadcast.

Which piece of art (movie, book, music, painting, etc) has influenced you the most? How or why?

Adland: 
 

Sometimes a guitar is just .. a copy.

Joelapompe has found a fashion-with-guitars layout that looks almost traced. Not a traced as Nazi meat though.
This looks like a case of 'demo love' that can easily turn into copyright infringement, as the example shown there with Dexim copying the work of photographer Jamie Nelson. Digital layouts have a lot to do with the uptick of this sort of thing.

Badland: 
 

AWARD gives handy tips on how to get your name in the book.

The "poison the art director copywriter" idea has been the go-to trick of many. This set from AWARD directs people to getyournameonit.co where you can actually get your name on stuff.

This year's AWARD Call for Entries campaign is titled 'Get Your Name On It', acknowledging that while everyone in the industry strives hard throughout the year on their own work, it certainly doesn't hurt to have an extra piece or two to enter come award time.
With this in mind, three press ads shot by Andreas Bommert offer suggestions for how people can get their name on more great work. Whilst these may be useful to some, the real benefit is that everyone can get their name on the Call For Entries campaign itself.

Commercials: 
 

MC Hammer to launch new search engine

Yes, you read that headline right. MC Hammer is launching a search engine called WireDoo.com.

Adland: 
 

Rice Crispies square's blast chocolaty taste to you though computer screen.

Opening a release I read: "Kellogg’s and digital agency glue Isobar have joined forces with YouTube to create the first ever taste-based technology." First ever? I'm wary of phrasings like this in press release, but let's read on....

The new innovation allows viewers to taste Kellogg's Rice Krispies Squares Totally Chocolatey by simply watching and listening to a video. Launched through the main channel and on Spotify, users can experience the flavour directly through the TV or computer screen.

Adland: 
 

Obama wants to promote "creating jobs" via unpaid jobs poster.

The height of irony recently has got to be the news that Obama solicits designers to work - unpaid - on ... jobs poster!. $60 million cash on hand in campaign funding and not a penny goes toward this poster. Obama, after all, is the guy who raised more campaign money than any candidate in history, but apparently he doesn't like to use it.

Adland: 
 

Ad Chat - Koert Bakker

Welcome to a new week and another ad chat. This week we tapped Koert Bakker, the Director of Strategy at Victors & Spoils, though he originally hails from Amsterdam. He blogs quite a bit about planning, strategy and advertising at koertbakker.com and you can stalk him on twitter at @koertbakker.

What’s your favorite funny story about yourself?
At my first job as a junior planner at BBDO I wore a suit for the first three weeks.

Which piece of art (movie, book, music, painting, etc) has influenced you the most? How or why?

Adland: 
 

Tomorrowawards deadline: You've got one week.

Tired of trying to figure out what category your great idea™ fits in? Want to measure yourself against the likes of Sid Lee, BBDO, Campfire NYC and odopod? Want to party like a rock star in Amsterdam when you win? Well then, I have no idea what you're waiting for. Get on it and submit to the Tomorrowawards already. Yes, submit, down on your knees! Lick mah boots! Oh wait, not that kind of submission. Sorry. Got carried away. I'll blame it on how that big black heavy pointy award looks like H.R. Giger's dreams mated with a porcupine. In other words, pretty cool.

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