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DC Metro hopes riders will be down with new lingo

LM&O, Metro's advertising agency, has created a series of sniglets (clever and creative words not found in a typical dictionary) to appear on signs placed in the space above the windows in Metrorail cars and Metrobuses.

The messages will remind customers to plan alternate routes home, report suspicious items, offer seats to people who need them and not block train doors.

The sniglets include:

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Bester Burke creatives concept raises awareness of AIDS/HIV on children

Back in January, Campaign, UNICEF and Clear Channel launched a poster challenge in an effort to raise global awareness of the impact of AIDS/HIV on children. A brief was provided and resulted in over 300 entries. Today the campaign launched at same-day events in New York, London and Johannesburg.

The winning creative, by Bester Burke, an agency in Cape Town, South Africa was the work of Stuart McCreadie and Graeme Taylor. In Novemeber, the campaign will begin running in over 50 countires.

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Adidas employes avatars

User-generated cartoon characters wearing Adidas clothing is a part of the launch campaign for Adidas' women's winter collection.

Carat International planned and bought the six-figure campaign which will run on Yahoo's 'avatars' sites and key international women's sites. FCUK is currently running a similar campaign on Yahoo's UK site.

There will also be a print element to the campaign which runs in conjunction with the retail release of Adidas 'inline' clothing range and focuses on four UK countries.

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Pfizer—Does CVD stand for Commercial Very Dumb?

We all live in a world in which change is the only constant, where new ideas bring about better things for our lives, in which there is a constant effort to improve on what our forbearers had to deal with and live without. But sometimes, things get a bit off track. Sometimes, there is a reason to say STOP! This is one of those times. Enough is enough.

There is currently a television/cinema commercial floating around which is entitled "falling star." It was produced for a group called the Boomer Coalition (Pfizer and the American Heart Association). It was produced by one of the new wave of advertising agencies that are currently circulating around Manhattan Island, called Strawberryfrog.

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Ad folk call for market researchers to come clean

An article from Australia says that the advertising industry has called for market researchers to "come clean". They have been accused of "dubious science, double standards and a lack of accountablilty for refusing to disclose how many ad campaigns that they altered during concept development succeeded or failed".

"It's not the creative people who are responsible for the rubbish going on TV," Clemenger's creative director, Danny Searle, said during a robust debate at a Fairfax-backed screening of the 2005 winners from the Cannes International Advertising Festival.

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Team One and François Vogel team up for Lexus IS ad campaign

To promote the launch of the new 2006 Lexus IS sport sedan and drive consumer perceptions of Lexus to a new level, the creative team from Team One hired award-winning director François Vogel of Paranoid Projects:Tool to direct a set of visually distinctive spots. The campaign officially kicked-off on Oct. 17, but the first :30 commercial, entitled "Running Rings," began airing in select markets as a campaign teaser earlier this month.

"We set out to make each piece of advertising in this campaign unique," began Jon Pearce, Team One's group creative director and copywriter on the campaign. "We needed to reach an audience of young affluents, so the TV spots needed to behave in a way visually, and with music to communicate everything that's unique about this model. The IS excels not only in luxury, design, comfort and technology, but also in performance. Accordingly, "Why live in one dimension?" is the theme that unites the spots, and each one delivers on that theme in a slightly different way."

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Women & Co get women thinking about their finances

Women & Co. launched a four market campaign (New York, LA, SF and Chicago) targeting women in each market and introducing the women's financial membership service to them in innovative ways. The guerilla campaign was created and executed by Interference Inc..

In a unique twist, hundreds of actual mirrors were posted throughout the cities with compelling copy lines branded on them. Lines such as: "You're one of a kind. Is your financial plan?", "That smile would go great with a financial future." and "You look like a million bucks. Does your retirement account?"

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PROMO Mag talks to Arnold execs and clients

PROMO Magazine met with executives of Arnold Worldwide, along with three of the agency's key clients, to discuss how they develop campaigns that use a mix of disciplines for both branding and selling.

The gathering's timing was bittersweet for the agency: That morning, Fidelity launched its biggest single campaign in years, built around an Arnold-developed sponsorship of Paul McCartney, who reminded retirement-planners to “never stop doing what you love.”

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