Oh my, a handbook case of how you don't seed a brand on the web is Cillit Bangs latest gaffe. Tom Coates at plasticbag.org tells about the crass commercial message he received as comment spam to a heartfelt post he made about his feelings for his estranged father here: Cillit Bang and a new low for marketers.
Barry Scott, the cillit bang guy in the UK chirped in with a comment, just to be able to link his weblog, barryscott.blogs.com. How tacky. (I wonder if the Danish cillit bang guy, Jakob Holm has a blog as well).