Adland's adnews


It's a small ad. Such a small ad.

The Carlton Draught Big ad which is available at bigad.com.au for your viewing pleasure had to be spoofed sooner or later right? Sooner, rather than later I'd say - and sure enough leave it to the Belgians, who know a thing or ten about beer to do just that. At Smallad.be you can view the small ad.

ps - there's some previous adgrunt chatter about the Big ad here on adland as well.


Bugmenot could kill communities?

Bugmenot is the place (or toolbar widget) to turn to when you want to read the news at some far away newspaper site the insists you have to login to read anything. At least that is the basic idea, to circumvent those painfully long logins at major newspaper sites where you have to declare your age, income, gender, interests, email, car model, height, weight, number of pets and people living in your household before you can get a login pass. Those long winded forms were getting out of hand, so I see where they are coming from with the idea of bugmenot.

However, this isn't the only way to use bugmenot. You can use it to list community logins. This is not good for a number of reasons. Check out Plastic.com, Fark.com, Everything2, Livejournal, Blogger.com, and even Typekey your "protected" identity on the web. There is even a few Gravatar logins.

Why is this bad, apart from messing with the fragile sense of identity that people have in online communities? Well, I can picture astroturfers and other buzz agent types sharing login community identities via bugmenot, so that their 'campaigns' don't always look to be so obviously coming from a brand new n00b account - which is usually the quickest way to spot their kind. This is, if they have learned to share.


Now entering Dish

Bringing back memories of Halfway named after Half.com in 2000, and the failed attempt of Got Milk, CA in 2002, Dish Network is looking for a town to legally and permanently change it's name to DISH. In return, EchoStar, who owns Dish Network, will give all residents 10 years of free service.

"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," EchoStar President Michael Neuman said in a statement Tuesday.


A Good Way To Wind Up In Badland

In 2004, BETC Euro RSCG, Paris and director Phillippe Andre headed to Australia and shot a rather spiffy spot for Peugeot featuring a city full of toy cars which were, of course, no competition for the Peugeot 407. They even received a couple of Clios for their efforts. And after the production, the fully functional "toy" cars were transported to Europe for display in the Peugeot showroom in Paris.

A year later, take a look at what Mobil 1 cranked out. (links for Superadgrunts only)


Nikon uses photographers image in ad, without the rights.

Lee Tae-young is a full time fireman and part time photographer, and as the latter he tends to check out camera ads more than most people. Much to his suprise he found one of his own photographs in an ad for the Nikons new D50 - yet nobody had asked him for permission to publish it clearly infringing his copyright.

See the ad and images at Quesabesde and read more - if you can read Spanish.

That's not the worst of it though, the camera that actually appears in Lee Tae-Youngs photograph is a Canon 300D. Nikon has simply photoshopped the Nikon name onto the Canon.

The ad agency that made the ad explains that they had taken the image from Lee Tae-youngs website in order to use as reference.

"For reference, we have collected some photos from Internet sites including Lee's. But by our mistake, Lee's photo was used for the Internet ad," Kang Jun-shik, a manager at the ad agency told The Korea Times. Kang admitted that he didn't even get Lee's approval to use his photo as a reference.
Hat tip to adgrunt Mikker


WIN 2005 ... and the nominees are.

It's that time of year again, the Winfemme awards just announced their nominations list.

You know the WIN thing, it's as their commercial expains, an award for women and ads that empower women.
The Women's Image Network anounces it's 2005 WIN Award advertising nominees. Selected from hundreds of broadcast and internet commercials, the final twenty two competing spots are.............. (listed inside!)