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Ad Books

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Volkswagen Canada Powers Down For Earth Day

Websites play a crucial role in the automotive purchase journey, but our combined online activity—from web visits, to search activity, to video strea
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A Creative Director wrote the Joy of Pandemic Cooking to help us through these times

As many people adjust to working from home, one creative decided to turn lemons into lemonade, literally.
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A-Sides & B-Sides short stories by Evan Brown

Sometimes the books we review here are written by people in advertising, rather than about advertising. This is one such case.
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Colour Psychology Today

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour.
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Decoding the Irrational Customer

Of course we want to eat healthy, we say as we munch down on a french fry, ignoring our hypocrisy.
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1 Comment

Paid Attention

Paid Attention by Faris Yakob I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations.
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1 Comment

Digital Doesn’t Matter (and other advertising heresies) out in paperback now.

Will you look at that Åsk Wäppling is now listed as an author on Amazon...
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Digital State: How the Internet is Changing Everything

What is the Digital State? What is our Digital State of Mind? What does the Digital State mean for brands and for businesses? These are the quest
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What kind of a tool are you? from The practical pocket guide to account planning.

Ever felt like your office is full of tools? Ever wondered if you were one? Ever wanted to get less tooly and better at planning?
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7 Comments

Shocker: Copywriter writes book ... set in advertising.

Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals