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This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Can’t Lose, a new brand platform built on a simple truth: the journey matters more than the score. Because whether you win or lose, if you’re having fun, you’re winning. Created in partnership with newly appointed agency of record McGarrah Jessee, the platform marks the company’s largest brand-building investment to date and a pivotal step in its evolution as value-driven retailer.
The Fun Can’t Lose campaign includes a series of TV spots, digital films, and social content that highlight the humor and heart behind everyday outdoor moments.
AGENCY: MCGARRAH JESSEE Chief Creative Officer: Tim Roan Managing Director: Heather Miller Creative Director/Copywriter: Colin Lapin Creative Director/Art Director: Tim Cole Executive Producer: Abby Hinojosa Producer: Sean Phung Group Brand Director: Lauren Heffern Brand Supervisor: Jeremy Wood Sr. Brand Manager: Josh DeFord Group Strategy Director: AJ Hickcox Sr. Art Director: Ben Estus Sr. Copywriter: Bryson Schmidt Associate Creative Director: Page Kastner Sr. Copywriter: Skyler Dobin PRODUCTION COMPANY: MJZ Directors: Hoffman & Metoyer Executive Producer: Eriks Krumins Line Producer: Adriana Cebada Mora POST PRODUCTION COMPANY: CARTEL Editor: Chris Catanach Editor: Nick Deliberto Editor Assist: Scott Beatty Executive Producer: Viet-An Nguyen Producer: Savannah Cannistraro FINISHING HOUSE: TBD POST Color: Brandon Thomas Flame: Kagan Durmer Audio: Brad Engleking Animation: Chapman Bullock Executive Producer: Rachel Kichler Producer: Brent Holt MUSIC HOUSE: YESSIAN Head of Production: Michael Yessian Chief Creative Officer: Brian Yessian Global Creative Director: Gerard Smerek Composer (Mnemonic): Mike Schmidt Composer (Countdown, Statistically): Mark Chu Composer (Bounce): Nate Morgan Executive Producer: Evelyn Brown Creative Producer: Nick von Zumwalt Sound Designer (Bounce): Weston Fonger Mix EP (Bounce): Angelina Powers