Ad Brief: When Brands should not speak & how to put words in celebs mouths: Guest Evan Brown

We were a bit shocked when we recorded the podcast this week as it was the day we saw tragedy of the Boston Marathon bombs. We know many in Boston, our main muse Caffeinegoddess lives in Boston, so like so many other people that day, we were frantically sending texts to check on everyone. If we found information that could help other people, we tweeted it from @adland. This became our first topic on the podcast, how brands behave in the wake of tragedy, and how should they? Like Agencyspy posted today silence is golden. Like Kidsleepy said the day after, when he realized that Oreo hadn't tweeted anything that day: "Restraint shows an incredible amount of class and tact." Indeed.
Evan Brown ACD at Saatchi LA is our very first guest on the podcast. As a copywriter he's worked with quite a few famous musicians, and I've always wanted to know how do you put words in someone elses mouth, while Noah wants to know how do you sell the Crazy that is Bootsy Collins to a client. We learn much as we pick Evan's brains, and I hope you will enjoy this too. We discussed writing this ad, 'Ice Cube celebrates the Eames' , which brought home a chunk of awards last award season.