I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
A crate marked "wild animals", emitting loud lion roars had locals running scared in the town Darmstadt, Germany. Two women even called the police to complain about the mistreatment of the Lions who were apparently locked inside.
The police approached the roaring crate carefully and peeked inside - only to be greeted by a Land Rover promotional video.
"We've generally only had positive feedback on it so far," "We've never had this kind of response before." said a spokeswoman for Land Rover to CNN
