Ambient & Guerrilla


Ambient or Guerilla ads


Book Culture: imagination got there first.

Here's Y&R New York's newest work for New York City independent bookstore called Book Culture. The posters juxtapose covers of famous literary classics with images depicting iconic moments in history to suggest that authors imagined the reality before it became reality.


Duke "You Don't Say?" campaign aims to ban words from daily use

This campaign is a collaboration between Think Before You Talk and Blue Devils United at Duke University. The campaign against words on Facebook, social media, and campus posters is called "You Don't Say". Duke students pose & state which words they won't use, and why they no longer use them.


Game of Thrones Dragon Parking

To help promote HBO Nordic's Game of Thrones season 4 premiere, Copenhagen agency SELIGEMIG, put up dog parking signs made for dragons, next to the normal ones, outside stores and supermarkets in Copenhagen, Stockholm, Oslo and Helsinki. Nice use of media space.


Spreading the word about breast cancer through graffiti

These aren't technically print ads. They were included with the press release for JWT's "Tinta Contra o Câncer" campaign for A.C.Camargo Cancer Center. But i think they're more powerful than the case study video which spends more time explaining the concept and less time showing the work.


Six Taste - Eatable business cards for dessert

Six Taste - "catering with a twist" wants you to remember their number. So they make you eat it! As you can see in the images of the case study, the cards are enjoyed by actors and opinion leaders at a party somewhere in Israel. They might not have a card with the catering companies number on it in the end, but I'm sure they'll remember the caterers name.


Smoking changes you

Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.


Swedish travel agency sends President Obama a baffling message

Swedish last minute travel agency Ticket wanted to capitalize on President Obama's recent visit to Stockholm, by suggesting it was more important to discuss Edward Snowden with Russian president Vladimir Putin in Moscow. They also posted the same ads in Moscow, directed towards Putin.

If you don't stop to think about this ad for too long it's clever. But if you do think about it for more than a second though it misses the mark. Here's how:



Unlock a woman and help escape domestic violence

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.


The New York Lottery gets creepy for Mother's Day

Just in time for Mother's Day, these fun and only slightly creepy print/OOH boards celebrate the New York Lottery's Mother's Day Scratch Off Game.

I wonder what you win? How about a night away from those kids, they are working my last nerve? Or maybe, grandma watches the kids so me and daddy can do the stuff that got us the kids int he first place?


Porteur Bike sale

Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.

Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?