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Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.

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DBS Bank Ltd / DriveShield - Expect the unexpected / Halved car - (2012)

Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?

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Angry birds invade China via McDonald's & TBWA

Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.

The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.

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Mister Imagine's Toy Store allows imaginations to run wild by selling only plain cardboard boxes.

Welcome to Mister Imagine's Toy Store, where you'll find a giant castle, a music area, birdhouses, weather clouds, hot air balloons, and much more – all made out of cardboard. Oh, and that cardboard, those plain boxes - all for sale of course. The staff hosts workshops on how to create masterpieces out of ordinary cardboard. There's an augmented reality station in the store, where kids can hold up their bland boxes to the computer screen, and it will turn that box into a toy in the kids hands just to jump-start their imaginations. It's a car! It's a fort! It's a plane! It's Schrödinger's cat! Because we all remember how babies played with the box the expensive toy we bought came in, instead of with the toy.

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"Vote like an adult, then whine like a baby" - PSA wants you to vote

Real complainers VOTE is the basic idea of the PSA from Third Street.

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Procter & Gamble's mobile banner ad will text your mum a thank you

Kirowski Isobar Budapest created a mobile ad that read "Three words we don't say enough: 'Thank you mom'", and when you tapped on it, it searched your phone for "mom, "mother", "Mum" and other variations to set up a text message to the lovely lady listed as your mom on your phone.

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We come in peace. With Oreo cookies. August 5 Mars landing.
Are you ready to dunk and roll?! August 3rd
Night time is the right time for an Oreo cookie. Aug 2
Never has a golden Oreo looked so good.  Aug 1
  Twist, lick, dunk and twist, lick, dunk... July 31
Cheesecake and Oreo. Nuff said. National Cheese day July 30
They came from outer space...actually, they came from the supermarket. July 29
No shirt, no shoes, no problems. Dunk’s up. 28th July
Don’t forget to hold your pinky out when you dunk.
Is it a boy or girl? July 26
 

Oreo's social media "posters" are a daily treat.

Since they're are in the digital realm, and not traditional "press" or OOH, we've been posting updates on the Oreo cookies timely images in digital, like we did with the Rainbow stuffing image, and the

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Kit Kat "have a break" sandwich board man in line at the Apple Store

JWT Amsterdam and Kit Kat teased all those Apple fans lining up for new gear by having a sandwich board sign man stand in line wearing the "Have a break, have a kit kat" logo. Nicely done.

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Jameson Irish Whiskey - Pub Paintings - (2012)

Here's quite the clever bar ad creep that just nabbed a Bronze at the one show which means that yes, you will very likely see this in Cannes this year. TBWA\Chiat\Day New York have tried before, and not quite reached Cannes quality limits but like a good whisky this campaign is maturing, and personally I think that "Pub paintings" has a chance at some lion-action.

Spot McSorley's old Ale house among the bars, the paintings fit right in there.

See also The Hawk of Achill.

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NYT battle - Real Life game - NYT.fi

NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.

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