Ambient & Guerrilla


Ambient or Guerilla ads


A book - A novel new way to advertise on queueing number slips.

"A Book" is a Thai publishing house, that wanted to advertise when people were waiting, which is a great time to read a short story or nibble a little on a good book. They printed short stories on queueing tickets. They allowed people to attach short stories to their "I'll be late" text messages, anyone who was late could txt a number with the phonenumbers of their friends waiting for them, and they would receive a text message with a short story to occupy them while they waited. They also had "A Book" placemats in restaurants that people could read while waiting for their meal to arrive. Fast food eaters weren't left out, they had "A Book" line stickers, so one could read a novel while queueing up to order.

In short, time to kill? Read a book.


Women For Sale Store

An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.

Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.



Veikkaaja is the biggest Sports Magazine in Finland.
Every summer as football season starts, the sales dip.
Veikkaaja needed to boost both football and sales.

Finland is not a Great Football nation ,but a Great Nation of Sports Fans
It was time for the Football World Cup.
But again, Finland was not playing in the Final Tournament and Finnish Fans
were cheering for other nations as they would have been their own.

We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans
who had no team of their own to cheer for.
People volunteered as fans and were promised a chance to get to South
Africa to cheer for their favourites.
Later on Veikkaaja claimed its role as a proud sponsor of the company.


Ultimate Reality Advertising - pitting reality show winners against each other, live, inside a billboard

Shalmor Avnon Amichay/ Y&R Interactive emails us breathlessly and says:

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. INSIDE A BILLBOARD.


Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)



Actions made for the launching of Renault Clio 2011 line.


Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.


John Lennon "Strawberry Fields" - The Rock & Roll Hall of Fame Annex

JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.


"Babies who sleep here don't always wake up" - spelled out on mattresses

"We felt we needed to do something bolder and more interruptive to get people's attention, because conventional marketing tactics just don't seem to be working," explains Serve Creative Director, Gary Mueller.


TV2 - Blood Water Cooler / Vampire Diaries ambient

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.