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Ambient & Guerrilla

 

Ambient or Guerilla ads

VEIKKAAJA SPORTS MAGAZINE: SUPPORTERS FROM FINLAND
 

SELLING FINNISH FOOTBALL FANS

1. OBJECTIVE
Veikkaaja is the biggest Sports Magazine in Finland.
Every summer as football season starts, the sales dip.
Veikkaaja needed to boost both football and sales.

2. INSIGHT
Finland is not a Great Football nation ,but a Great Nation of Sports Fans
It was time for the Football World Cup.
But again, Finland was not playing in the Final Tournament and Finnish Fans
were cheering for other nations as they would have been their own.

3. IDEA
We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans
who had no team of their own to cheer for.
People volunteered as fans and were promised a chance to get to South
Africa to cheer for their favourites.
Later on Veikkaaja claimed its role as a proud sponsor of the company.

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Ultimate Reality Advertising - pitting reality show winners against each other, live, inside a billboard

Shalmor Avnon Amichay/ Y&R Interactive emails us breathlessly and says:

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. INSIDE A BILLBOARD.

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Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

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Covers

Actions made for the launching of Renault Clio 2011 line.

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Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.

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John Lennon "Strawberry Fields" - The Rock & Roll Hall of Fame Annex

JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

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"Babies who sleep here don't always wake up" - spelled out on mattresses

"We felt we needed to do something bolder and more interruptive to get people's attention, because conventional marketing tactics just don't seem to be working," explains Serve Creative Director, Gary Mueller.

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TV2 - Blood Water Cooler / Vampire Diaries ambient

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.

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SVA students push the envelope just by entering the school

I'm assuming y'all know the English phrase "push the envelope", meaning to innovate, push the boundaries. So KNARF had this idea to remind the students of SVA what they were doing every day. Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors.
The School of Visual Arts students literally “Pushed The Envelope” while entering and exiting.

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Eizo Pin-up Calendar 2010 X-ray
Eizo Pin-up Calendar 2010
Eizo Pin-up Xray
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
 

EIZO Pin-Up 2010 - the X-ray pinup calendar.

We've been mocking Cofanifunebri.it and their yearly coffin pin-up calender since way back when the owners wife was featured in it. Now someone had to take this pin-up thing a wee step further. Look at the bones on these ladies.....

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs.
Concept
Very popular among craftsmen but quite new for medics: pin-up calendars. At last, one that shows absolutely every detail.

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