Saatchi made very little money from Doc Martins. But Docs need the publicity. And the ads, regerdless of whether they actually wore docs or not, are true to the spirit or DM. Its hardly inappropriate using dead rockstars for the most famous rock footwear. I don't see Courtney Love complaining about this sort of shit...
http://eil.com/products/kurt-cobain-lunchbox.html
She's just pissed of she didn't get paid.
The DM marketing people are cowards and don't deserve ads this good.
Uhl: so if it's "a crappy idea" no one cares? So you won't mind if i nick all the work in your book then?
But seriously, i take your point Dabitch, but its very hard to prove the origin of an idea, which is why agencies need to start moving towards producing ownable properties. Advertising makes us bugger-all money anyway. Content is where the money at!
But back to coke. The theft here is entirely executional, not idea so the copyright infringement is irrefutable. The music was ALSO written by Joel Veitch. It's been ripped off without even the vaguest attempt to disguise it (even changing one note in four as the old library music seems to do)
Most of the work on B3ta.com is not produced for commercial gain. And the most important reason for copyright is to prevent loss of earnings. It fucks me off, expecially working for a big agency, knowing how little the coke agency would have had to pay to actually use the original. Instead, they just nicked it. Lazy, underhanded hack-creative scum. And we wonder why our industry has such a bad reputation?
its and astonishing thing that ad, i've got it on my wall. i wouldn't even know how to approach coming up with something like that. It makes my brain hurt. Up is down, black is white. Its not just bad. its anti bad. I goes through bad and out the other side. A realm so close to genius you cant see the join. Its astonishing. Can't wait for the next one. I believe it will actually drive people insane when they gaze upon it's terrible glory. there's only so much the human brain can handle.
"The advertising industry takes more than its fair share of knocks, but one particular example has left me rather bemused. Ad-rag.com, a most entertaining and useful advertising web site frequented by a number of us indolent creative types, has had its account frozen by Paypal (recently aquired by online auction company ebay for a whopping $1.3Bn). The reason given was that the site contains "Adult Material" in contravention of the ebay user agreement . The offending Adult Material: The Sophie Dahl Opium advert, previously shown on billboards across the world. To have an ad banned by the ASA is fair enough. But to have an ad banned by a website that makes its money hosting the largest collection of small ads in the world? That really takes the biscuit."
You never know: it might get published!
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
it's meant to be funny. It's a parody of Dianetics recruitment. It's a funny ad idea "let's pretend its a cult and we're brainwashed and it's somehow different from other internships".
RC are you RC? C'moan adgrunts. It's a funny joke
- reply
Permalink