adgrunt comments

viralmeister's picture

Not sure anyone is really giving a toss about a bunch of knitted puppets except for the people being paid to make a noise about them (Belgian buzz ... don't make me laugh), but then that's not a big surprise seeing that this is a promo for the new Corsa ... like some knitted puppets are really going to help Opel/GM sell more tin:

C

viralmeister's picture

... as if GOing VIRAL is the only measurement of success of viral MARKETING!!!

viralmeister's picture

Well, I think your point about not having checked out the sites they want to seed with is the real issue. They can spend their commercial seeding budget with who they want, but they haven't bothered to do any real research about the sites they are planning to seed with or make a relationship with the site owners. This confirms my suspicion that the vast majority of companies in the viral space are utterly clueless when it comes to seeding and that's because they have failed to realise that seeding is more akin to PR than media buying.

viralmeister's picture

BTW - the http://www.bendecho.de site the guy mentions has that ad on the home page from about 2000 years ago where the women rolls a cigar between her breasts. So it's OK to roll cigars with your tits but no nudes thank you very much?

viralmeister's picture

HaHaHa ... did they pick the wrong person to SPAM

Bring back Asa Bailey ... all is forgiven and this lot make him look like he knows what he's doing ;-)

viralmeister's picture

Think you'll find that the Mini Robots 'mystery' was created by Crispin Porter + Bogusky

viralmeister's picture

Wow, so many different issues here the biggest being the ratio of viral, buzz and word of mouth vendors to clients! Perhaps this discrepancy is the real reason two of WOMMA

viralmeister's picture

come up with more ideas like that and you'll get hired by cp+b ;-)

viralmeister's picture

Well, you had said:

"There's a bottom line with regard to branding: make people love you."

Nuff said.

viralmeister's picture

As I said you must be an American and best of luck with the procurement department.

Snogs