Everybody is entitled to their own opinion, and your opinion is as valid as anyone else's... to you.
From your response, it'd be safe to assume that you are not the target market for these amazing 'artifacts' from a parallel universe - and that's cool!
However, it may interest you to know that there are many collectors out there with a fascination for anything sci-fi, steampunk, or even more specialised, Rayguns. Not to mention actual gun collectors.
Designed by the geniuses at Weta Workshop, 'Rayguns' are not seen as 'junk' by many people, but as almost sculptural pieces in their own right. Wired Magazine, and even Playboy also seem to find them fascinating as evidenced by the multi-page spread on Rayguns in their latest magazine issues. Check out the online Wired feature at http://www.wired.com/culture/design/multimedia/2007/05/ff_weta
Finally, thank you for your amazing compliment:
"The budget might have been small compared to say, Coca Cola's, but it still looks pretty generous for a collectable".
I don't know whereabouts in the world you live, but the infomercial was conceived, cast, shot, and all post production was done by us for under US15,000! In fact, in what some of my friends and colleagues down here in NZ thought was a 'Hitchcockian gesture', I am indeed in the opening cocktail party scene, as was our compositor and a bunch of other friends.... for ego reasons? No, merely so we could keep our production budget down.
This looks uncannily like an execution the people at Clemenger BBDO, in Wellington NZ did for a poster / print ad a couple of years ago.
However, let's not have any 'premature Badlanding' on this until I've seen if I can get the guys at Clemenger to dig out the image file for it, and details of when / where they ran it.
It must be day for coincidences for Saatchi & Saatchi & lingerie, as they've just won the Bendon account see below:
BENDON GIVES SAATCHI'S GLOBAL VALENTINE'S DAY GIFT
Bendon has appointed Saatchi & Saatchi New Zealand to their Bendon and Fayreform global business.
Evangelia Henderson, Bendon's General Manager Marketing said: "We are very excited by the partnership with Saatchi's in developing these iconic New Zealand brands. We are very strong in our home market and see enormous global opportunities. We were impressed with their insights, their capabilities and their Global networks support of our dreams".
Says Andrew Stone, Saatchi & Saatchi New Zealand CEO: "We love working with great kiwi brands here and overseas. We believe in what Bendon are doing and can't wait to producing some iconic ideas to make them even more famous. To celebrate, everyone at Saatchi's received a Bendon voucher for themselves or loved ones for Valentine's Day."
Happy Valentine's Day to all you Adgrunts X
I'm sorry America, but this story really goes to prove that the terrorists have won the war in the USA.
When something that was a harmless outdoor campaign can create total pandemonium, this is proof positive that all terrorists objectives are being achieved.
Fear and paranoia is a potent cocktail and in this case paralysed a whole city, undoubtedly causing economic damage.
While without doubt, the agency concerned should probably have told the city council what they were doing, it's not as if the campaign was malicious in intent and the items concerned weren't designed to look like bombs as some kind of hoax to mislead the authorities.
I'm not belittling the need for vigilance in today's troubled times, and have myself spent 10 years in the military in an earlier life, but this just sad!
Dabitch, I'm sure you are correct in why they awarded it - the jury even said that rather than just a campaign, the Japanese team had developed a piece of I.P. that becomes a protectable business in it's own right.
And to be honest, when I first saw it I was blown away with the simplicity, brilliance, and what I originally thought of as, originality of the idea .
However, I also felt that it made the Titanium Lions as a category somewhat confusing, especially as this is winner is a clever piece of 'design' rather than what we might conceive of as 'advertising'. Having said that, maybe it's absolutely right for the Titanium Lions to be the 'anything goes' or ' none of the above' category of Cannes.
All that aside though, in light of the points I raised earlier, and the jury's original and strong reasons for awarding this entry in the first place, do you really think they can let this year's decision stand?
Fuck, this has pissed me off !!(Dabitch, can I say fuck or pissed in adland?)
Seriously though, even as a lover of 'the beautiful game', where the hell does the BACC get off on banning the World Vision ad????
People need to lighten up, and bloody quickly, before the 'nanny state' mentality takes over the world.
Of course the comparison seems obscene - that's the whole point. It's designed to make people think, think about their own values and ultimately what's important.
Is it actually an attack on the England soccer team?
I'd say not, however it does provides the wider public with a reality check as to the the value of human life.
To be honest, it's not an original idea, but it is powerful.
Does it seriously attempt to make consumers turn on the England soccer team due to their largesse, while there are children starving in other parts of the world?
I think not, but it just draws some sobering comparisons about what's important, and perhaps by raising awareness through this comparison, more consumers will put their hands in their pockets to help out those many starving children out there.
If the BACC want to attempt to ban something that denigrates UK soccer, and the image of wastefullness, perhaps they should have a crack at that ultimate example of bad publicity towards players, the TV series 'Footballers Wives'....... however, that won't happen because it's a huge commercial success all over the world even though it probably portrays UK soccer players and managers in the worst possible light!
Hmmmm, OK, I'm alright now - and thanks for letting me have my wee rant!
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Clemenger BBDO Wellington, New Zealand did the billboard for some woman's pantihose brand with the skirt that blows up in the wind.... about 3 years ago.
Believe me, it's really relevant in Wellington as it is a very windy city :)
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