adgrunt comments

tod.brody's picture

I could see the average wo/man on the street liking this ad, but to me it just proves that bigger isn't better.

tod.brody's picture

Yeah, BK might be looking for an older crowd, but I still didn't think they want to tell potential customers to come in late at night when you can join the Pimps, Hookers, Drug Dealers, and drunks, nor do I think they want to alienate all of their potential Christian customers.

tod.brody's picture

I imagine that everything "they do" is done on purpose since there's a concept and script and it's Keystone which saves the day, not Bitter Beer.

tod.brody's picture

and I've been out drinking with you so I know it's true. ;-)

tod.brody's picture

Well, I suppose Bleublancrouge is doing it better, but the ads in which the guy is in a relationship with a cow creep me out. The screwing cows ad with the Whopper Jr. tag and the music is funny.

tod.brody's picture

My memories are probably more like yours, and I doubt I even knew what gender stereotyping was. But then I was in the fourth grade in 1965.

tod.brody's picture

Having gone to Bleublancrouge's website, now I'm not so sure.
They've done some pretty interesting work for BK. One TV ad shows a cow
and bull having sex to the tune of Love, Love, Love, I want to mount you baby... and then the tag line says: The Whopper Jr.® Is On Its Way.

And then there are the ads where men are in relationships with cows...

On their BK client page, they note that the brand now boasts a personality all its own and an attitude unique in its category.  You can say that again.

tod.brody's picture

I suppose that's possible, but don't you think that individual franchises still have a contractual agreement with BK regarding corporate image and do's and don'ts in advertising?

tod.brody's picture

Well, assuming that you're way past nine now, today's nine year olds are a bit different. I have two children who are both beyond the fourth grade and kids today are a bit more sophisticated then fourth graders were when I was nine. So it doesn't surprise me at all that they would be upset about gender stereotyping.

tod.brody's picture

I just find it hard to believe that BK would approve ads that embrace Pimps, Hookers, and Drug Dealers as customers, take on the Catholic Church, and suggest that you pleasure yourself even though they're talking about Whoppers not wankers. Not to mention the whole drunken bar thing.