Although I appreciate the color choices and don't have any issues with the ad, I find it somewhat ironic that the campaign advocates for equal pay for women in sports while Canada is not actively advocating for women's rights to single-sex sports.
But the fact that a mascot is paid more is shocking.
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I know that body paint has been used in ads before, plenty of times, but this feels really close to the Unicef "Don't ignore me" concept from 2008.
Having said that, the execution is great, I didn't see them at all first.
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