Whoa. Great post.
One of the points most interesting to me is how commercials that make guys look like doofuses (doofi?) in the kitchen/laundry room/grocery store might actually be benefitting them, as someone so inept clearly should be relieved from doing those chores.
A (female) art director I work with bemoaned the fact that every briefing meeting we go to for a product targetting women has the same strategy: Ladies, you have no time, here's a way to save a few seconds. And for a product targetting men: Guys, here's what to do with your leisure hours and disposable dough.
Hilarious (horrifying) that Advertising Standards pulls an ad because a guy can be construed to be buggering another guy, but has no problem if he does the same to a woman. (See Dolce & Gabbana ad on Huffington Post)
Don't any women serve on that thing?
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Thanks, DB, for the insights and imagery. All of these are pretty appalling but I agree with @Kgeiger--Duncan Quinn wins. What was up in that presentation?
Creative Turk: "Yeah and here we'll have the guy wearing your suit drag a half naked woman by her neck over a car hood."
Cool-hunter Brand Manager: "Excellent! Embodies the exact essence of our brand. (Wha? Sadism?Misogyny?) It's a go!"
I think those of us tasked with creating mass media visuals have to begin to take responsibility for their cultural impact.
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