adgrunt comments

bad_kiwi's picture

Feels really fresh which is great considering what a boring proposition they must have been writing to.

bad_kiwi's picture

Great work. It's nice to see public service advertising that's designed to be effective and not just designed to win awards.

bad_kiwi's picture

I'd have to agree with JCEFalconi. The illustrations are a beautiful piece of whimsy, but the copy is utterly charmless and doesn't fit the art work at all. Such a shame, I'd have tried to get my hands on them otherwise.

bad_kiwi's picture

They're all beautiful pieces of work, I'm sold.

bad_kiwi's picture

Is that it? Their big idea is an arrow pointing to water an Antarctic penguin would stay out of. Surely theres a better way to advertise diving than that.

bad_kiwi's picture

They're promoting their channel aren't they? Not a specific brand. It seems to make perfect sense to me.

bad_kiwi's picture

Um, it's not actually an ad for a brand of condoms - isn't that obvious? I thought it was pretty funny.