I'd have to agree with JCEFalconi. The illustrations are a beautiful piece of whimsy, but the copy is utterly charmless and doesn't fit the art work at all. Such a shame, I'd have tried to get my hands on them otherwise.
Is that it? Their big idea is an arrow pointing to water an Antarctic penguin would stay out of. Surely theres a better way to advertise diving than that.
Feels really fresh which is great considering what a boring proposition they must have been writing to.
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