"What really puzzles me is, why would CBS reject an ad for a gay dating service and then include a bunch of ads depicting how much men hate being around women."
Clever phase, but are you really confused?
Many Americans are homophobic, and the absolute rejection of anything gay is what allows many men to feel secure in male bonding activities. Being strongly anti-gay ensures they won't accused of being gay.
On a simpler level, saying that men are dogs isn't going to rile up an American audience. That's accepted. Running a advertisement for a gay dating site would have every media bobblehead talking the next morning. Gay isn't accept by a large number of Americans.
Gay is a divisive topic in current American culture. So is environmentalism (going green), I believe that's part of the reason the Audi ad failed with the green police.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Grist has a more articulate response than I can put together on the Audi ad: http://www.grist.org/article/2010-02-08-the-unheralded-significance-of-t...
I think the ad appeals to a minority of the audience and annoys the majority of the audience. Plenty of audience isn't green and gets spitting mad on topic of green laws, etc etc. Since I'm for 'going green', while parts might be funny, disappointed it riles up the other side and doesn't help the cause. So for me, comes across douchebaggy.
- reply
Permalink