RENAULT CLIO LABEL
Subscribers of the largest weekly magazine in the country were surprised by the launching campaign of Clio 2011, created by NEOGAMA/BBH. In an August edition, the label that contained the subscriber’s data, usually in rectangular format, had the shape of Clio’s silhouette and contained the sentence "Now you understand that Clio is for you?". This was the first time an initiative of this kind was performed in the magazine by an advertiser from the automotive industry. The action was elaborated to show that Clio, the popular car from Renault, has been made for all, also for the ones that had not yet thought about the possibility of having one.
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RENAULT CLIO COVERS
In the launching of Renault Clio 2011 line, NEOGAMA/BBH has created a campaign with the concept “the popular that all popular would like to be”, since the car is perceived as more sophisticated than its competitors of the “popular” segment and started having a 3-year factory total warranty, an uncommon fact in the class. Among the several created actions there is one that has surprised who passed by the gas stations of the five major Brazilian cities. From July to August, in front of the convenience stores of the gas stations, were cars from competitor assemblers covered by a cover of a 2011 Clio drawing and the campaign motto “the popular that all popular would like to be”. Samba.Pro agency was responsible for the action operation.
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