Thanks, I didn't know the context of Shane Gills being cancelled by SNL.
I too seriously doubt they'll win anyone back that permanently walked away from the brand. There are plenty of light beers to choose from for the calorie conscious. But I am glad to see that they're bringing back the humor that used to be synonymous with the brand.

You are not alone in hating it.

the whole thing is shockingly bad but the writing is the worst crime pic.twitter.com/IfRuUj6TAe— Eaon© (@eaonp) November 20, 2024

This comment comes off as a little unhinged.

Like I just said in a comment under another "They / Them" ad, the New York times says this line/strategy is what pushed Trump up among the surbuban white women that Kamala also was trying target. I'll quote :

But the ad, with its vivid tagline — “Kamala is for they/them. President Trump is for you” — broke through in Mr. Trump’s testing to an extent that stunned some of his aides.
So they poured still more money into the ads, running them during football games, which prompted Charlamagne Tha God, the host of the Breakfast Club, a popular show among Black listeners, to express exasperation — and his on-air complaints gave the Trump team fodder for yet another commercial. The Charlamagne ad ranked as one of the Trump team’s most effective 30-second spots, according to an analysis by Future Forward, Ms. Harris’s leading super PAC. It shifted the race 2.7 percentage points in Mr. Trump’s favor after viewers watched it.
The anti-trans ads cut to the core of the Trump argument: that Ms. Harris was “dangerously liberal” — the exact vulnerability her team was most worried about. The ads were effective with Black and Latino men, according to the Trump team, but also with moderate suburban white women who might be concerned about transgender athletes in girls’ sports.
Those were the same suburban women Ms. Harris was trying to mobilize with ads about abortion.
Democrats struggled to respond. At one point, former President Bill Clinton told an associate, “We have to answer it and say we won’t do it.” He even raised the issue in a conversation with the campaign and was told the Trump ads were not necessarily having an impact, according to two people familiar with his conversations. He never broached the topic publicly.
The Harris team debated internally how to respond. Ads the Harris team produced with a direct response to the “they/them” ads wound up faring poorly in internal tests. The ads never ran.