Love your work, Phil, and your site got my vote ... but please know you're not the only blog focused on interactive advertising. May I correct the record?
My hobby blog, http://adverlicio.us, is an archive of online advertising with north of 4,500 ads from the U.S., Canada, Japan, England, Mexico, Korea, etc. By my estimates, that's ~6x the number of ads you have on your site, no?
I'm generally PR-shy, but Technorati suggests that I've directionally similar blogosphere popularity rankings. And Alexa, poor as its data may be, strongly suggests that my traffic exceeds yours in the United States. FWIW, Yahoo! seemed to like what I'm doing, as did the NYT. If not as large as you, my site is in in the ballpark :-)
Have you seen some of my site's recently archived ads from MSNBC, LowerMyBills, or Apple?
Best wishes to your site's success! And I look forward to your reciprocal support.
"Low budget" look and feel right down to the static gif online ads. If you missed the campaign, we've archived it here -
Rolling Rock Beer Ape 300x250
Great story ~ congrats on the scoop! Cool as these television ads are, Movielink's current online advertising remains completely and utterly uninspired:
Movielink online ads
Given that they're an *online* service, let's hope they quickly figure out a way to extend their offline creativity to the interactive channel!
Online movie ad buffs can continue their digging here with the online ads being used in the "My Super Ex-Girlfriend" campaign:
More typical ads for the movie are here:
Don't mess with Uma and enjoy the ads!
Yes, very clever move by Hormel.
It appears they've underwritten the placement of both these contextual ads on Google and the recipes themselves on RecipeSource.
If nothing else, they've gotten a lot of online buzz from people finding the ads and chuckling about their placement.
FYI, here's my collection of Apple/Mac's "Intel inside" online derivative executions of this television campaign:
Please check 'em out, give them a rating, and let me know if you find any additional ones online.
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