So piecing together the clues, it is likely that a) Saatchi wrote the script or worked on it in some way b) hired Epoch films to shoot it and c) probably showed JCpenney what a clever agency they are, but had the idea rejected by JCPenny. So, the ad never made it to air, but made it to Cannes.
See why we need a spec work category? It's a really nice piece of film done by Epoch and they should be allowed to compete with work they have done even though the client nixed it. The spec work category could even swap out brand names (to generics) to prevent pissing off real clients.
DiGennaro Communications is going around every blog swearing of Saatchi's innocence.
This is quite a bizarre trend, and they all cropped up around the same time. Was the hidden camera testimonial ever that good at convincing people to buy? You'd think that in this cynical day and age where everyone screams "fake" at everything, people wouldn't buy it at all.
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Like all other Saatchi ads, fake fake fake fake fake.
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