Has anyone else noticed that competing brands are now doing campaigns on the same base idea "Dirt is fun" as whisk did in 2004?
I've just been to Europe and saw many name detergents there selling with lines like "dirt is good" and adult men getting very messy playing soccer and similar, and it made me think of this campaign again.
I love the font actually, and I really like the lower case treatment.
It's the ball that feels out of place.
I can't link to a comment at Brand New, but I think this is what Toste meant to say. (image)
Speaking of linkings, this post should be linked with the word Logoworks so that people may find this story. There's no mention of this scandal in the top ten search results anymore as all the older blogpostings about it have been pushed down. Since this is fresh it can reach the top ten on google fairly easily. So all you adgrunts who have blogs and disagree with what Logoworks and HP are doing to our business here, make sure random Joe google user finds out by linking this post Logoworks
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This is very much a he said she said thing isn't it? Can someone produce a photo of the ads appearing in-store?
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