Nitpicks: 1) The correct address? The co.uk is the correct address, here's yahoos cache of what it looked like last week. 2) Time on their hands to rush up and buy the domain? There are domain-resellers that watch and grab domains for you out there, they probably created a watchlist of all old school agencies which took them all of ten minutes and paid out big now that Ogilvy forgot to renew.
I'm really curious to what Ogilvy might do in return, they can't just ignore it. I hope they are more creative than that!
Still, this particular instance of SNAFU makes it funny.. I never did laugh at domain hijacks before, but in the case where a viral-agency snaps up the red braces precious name it's just too ironic. Your point about oudoing themworkwise still stands though, now you'll have to produce 100% great campaigns ASABAILEY.... Which from what I have seen, they haven't done yet.
How could they let their domain slip like that? It's 2004, and you can buy domains for ten years at a time these days. Double-u Tee Eff Ogilvy!?
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Ignoring the horrible music here, Donny is best summed up in this clip. Big Idea Clip Three.
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