Interesting. This harkens back to the ad they did in the infamous Guardian's San Serriffe travel insert in 1977. There's a pic of the 1977 white Guinness included in that article. Back then, they attributed the white color to people planting the barley upside down, instead of freezing it.
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And it's way more on brief. I would have done documentary-style :30 cuts of pieces like this instead of trying to recreate the feel of Balls with a :60. I think that would have been more effective.
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