Bravo. I think you're the only journalist who bothered to do any research whatsoever, and as such this is by far the best explanation of the story out there. Also, the blog "Dear Diary: Today I fucked up..." is an incredible read too, and totally sends up the laziness and general scumminess of the media.

Or as the author puts it:

Did the media try to figure out who the “body shaming internet troll” was and contact her for her side of the story? No. Did the media do a simple reverse image search to find my blog and understand that the ‘viral meme’, as they labeled it, was satire? No.

Or, we must confront the other possibility, that they maybe do have a modicum of competence, but chose not to report aspects of the story that would surely dampen the resulting outrage. God I hate the media, can you tell? Burn that shit to the fucking ground, somebody, please.

Like a meme brought to life.

This is so British, so absolutely utterly saturated with Britishness, you can almost smell the crumpets.

"Do not mistake this for copywriting. This is generic. Generic phrases where words give way to empty signifiers. And logic is left a meeting or two behind. So go ahead. Write the worst copy you've ever done. Be your own boss. Write. You won't get get fired. You might just get this signed off. Or at least something really, really similar. But don't bother putting it in your portfolio. Travelocity. Generic phrases."