Gsus :] I could write ... and write on this subject, especially when I'm not a criative copywriter or art director, and especially when that topic is quite hot here in Portugal. Basically, I reckon we start for answering something quite simple: is the goal of advertising festivals to recognize and award ideas (good ones, inspiring ones that cannot find a client to materialize them) .. err, or is the goal of such festivals to award creative executions that have a brief, an account, a planner, a director, a ... client?
Kids here in Portugal already use the expression "what a key board 3, that guy is" .. which means "def" (if you look at the mobile phone key board).
At my agency I work with a big portuguese telecom operator (ok it's the incumbent player in our market), therefore on a daily basis I get all sorts of cliping and research reports on mobile phones trends: who? why? when? bla bla bla ... and it was quite interesting to find out that the American youth is not really into SMS and MMS services, whilst here in Europe, SMS and ringtones are the most profitable services for these telecom operator companies. Kids organize their daily social agenda through exchanged messages, more than using voice services :] sms 4ever
To London's Camden Council it is environmental pollution deserving of an Asbo (anti-social behaviour order); to Tim Horrox (of Diabolical Liberties) it is 'ambient marketing', and a 'trade as old as the hills'. In The Observer Magazine
Copy Whore made a good point .. these ads are true attention grabers.
ahahah :) gsus they're great .. quite corrosive but with the type of language that Fuse viewers will relate to, no doubt!
It makes sense, it makes sense indeed! Nevertheless I would say that Lowe's plan as a dash of PR in it :)
Buaaa .. I was just about to post Goodby's article too :) / even bought Inc. Mag. 2 days ago heheh
We also have an Adidas scooterama gang going up and down the streets of Lisbon :) me reckons they (Adidas) were quite smart/effective on what concerns the use of alternative media. They've also have smart-phobe boxes all around the town (with a ball shape and with 'Road to Lisbon' images/motives). Will try to get some pics with my digicam and send u guys!!
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