Sadly, it looks like the Vimeo link has gone too. However, there have been some fantastic remixes of the ad, found here (feat the Weathergirls) http://www.youtube.com/watch?v=I5HQ2fOUYws and here (50s-style horror flicks) http://www.youtube.com/watch?v=8Na83zbo4qY - oh the horrors!
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FYI it's jheri curl :)
http://en.wikipedia.org/wiki/Jheri_curl
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