Look, they sent this in a press kit. There are too many "mistakes" here.
In a separate mishap in a bad week for DDB Brasil, "Tsunami" accidentally ended up in a folder for work to be sent to journalists by the agency's public-relations department and was mistakenly sent to Ad Age sibling Creativity this week as though it were a new print ad. It was described in the e-mail as "a great campaign."
What I don't get is the One Show merited poster must have run in 2008, OK fine, lets pretend that was a once only mistake - but then the slate here says 2009 ... And the agency has never seen it? Is it the team who created it that has leaked this and they faked the slate? Then how did it end up n a press kit to Creativity just last week?
That is quite upsetting. The key to this PSA working so well is that you spend so long on the aftermath, seeing what has happened. We've seen horrific crashes in movies and on TV and nobody dies, here the slow sinking feeling of the lives cut short is the message.
Distraction on the road kills more people than speeding does.
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That play-doh Lion is what they deserve.
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