Omnicom is trying to force commercial producers to follow "Sequential liability" for some time but is getting some push back from the AICP and commercial producers. In a business which is is cash intensive and with labor laws requiring that personnel being paid promptly, Omnicom wants to put the burden on small companies and assume no risk at all.
Adweek and the WSJ have carried long articles on this in the past few weeks.
Sort of gutless,no?
Sorry to be the dissenting voice here but I think the director and DP overplayed their hand. There's a reason Fred Astaire insisted on shooting his dance sequences from head to toe (full figure): so you can actually see the dance. The same holds true for me on this spot. The director and DP (or the editor) seem so bent on aritifically adding excitement and energy through constantly moving cameras, quick cuts and so forth but I find it distracting. I think it interferes with the power of the spot though it does improve towards the end.
I keep thinking of Truffaut's comment about Robert Altman's M*A*S*H. Never once did he put the camera in the right place. That is clearly an exxageration for this spot but I couldn't help but think this could have been handled better.
In a previous life I interviewed Chuck for The Aquarian--an alternative weekly. He had just done Good Guys Wear Black which was seriously one of the worst, most inept movies I ever saw. Still I managed to keep a straight face during the interview session, which was especially difficult when he started in with the politically conservative dime store philosophy. He's a nice guy just not a whole lot going on between the ears.
Richard Gere did a similar spot for an airline (maybe JAL?) about 10 or so years ago. He insisted that they shoot him playing the piano. He pretended he was in an art film.
It looks like he scored another big pay day to do the same thing. Plus, the rip of the old NY campaign leaves me wondering what these people were thinking...
Michael
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How does this kids not know what a computer is? My youngest is 7 and she knows what one is. Most kids would say “it’s not a computer, it’s an iPad!”
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