This Dash Charge is pretty cool and there's some interesting info going on in this video to be fair. It's actually basic math and they talk about it like they reinvented the wheel or something, but come on, is this a commercial?
So the recipe for the best marketing is hiring a hot babe to recite something she memorized and wink in front of the camera. This is what the creative world is coming to? Really?
I forgot about the TV (I guess I think the whole campaign is shit) so, it's a little less bad with that in mind. Still, you mention wind Brandon, a stick holding a small sign would have been much better but would also require an actual deal with the poster company. I think this could have been executed much better, and I dislike the hijacking. It signals cheap rather than creative. Like a bunch of street art kids were hired to do an advertising campaign armed with some promotional materials. It only serves to clutter an already cluttered landscape.
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Thank you I love this ad
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