_OLY COW: classroom + street corner + home office + desert + office + diner + 6 o'clock news set + Hollywood + Wheel of Fortune set + street!
That shoot:
a) cost a bazillion dollars
b) took 4 or 5 shooting days
c) was a lot of fun for the creative team
I don't mind the spot - it's slick, clever, drives home H for hybrid pretty well.
Do a google image search of "gum wall" and you'll see that the gum totally keeps its shape (doesn't melt or sag)... It's ugly beautiful.
As long as people follow the guide, the end result will be really cool. I bet as the thing progresses, people will get into it and start chewing different gum to have the right colour to fill in specific parts of it.
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I highly doubt Gondry ever saw this horribly executed skit or any other horribly executed skit from the forgettable blip that was the Amanda Show.
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