if anyone has the time and the energy, go to the website http://www.spicyparis.com/paris.html and watch the video interviews "behind the scenes", where we get to hear how the brilliant marketing and advertising execs came up with the idea.
allowing for my pparaphrase, the idea was--hot car, hot girl, hot burger... am i the only one who doesnt get the logic connection between a bentley, an overexposed girl and a burger (except maybe the tagline - that's hot - a simple rip of her famous one-liner).
that said, it seems that it's been mighty helpful in attracting people to the site...but will it get them to buy burgers? who knows...
giving myself the benefit of the doubt, if i chose to see irony and sense of humour in the ad - which i, liberally of course, will, it isnt so bad. will the public see it this way though? my guess is as good as anyones...
cheers
Right, yes that was quite pathetic.
At first I really wanted to see the silver lining and thought "gee, isn't it great that there is so little actual racism in Sweden these days that Center Against Racism has to invent bogeymen where there are none." Alas, cynicism kicked backed in and I realize that this is only proof of the incredible stupidity and inefficiency that hampers all government funded organizations, and a demonstration of the chairmen and other spokes peoples desperate lack of media training. How on earth can they be in these positions and say such shortsighted things, I wonder.
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brilliant. absolutely brilliant. imho.,
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