Sheesh, now it's just getting out of hand. Makes me wonder though... how do great viral campaigns get seeded? Unless the agency does the paid-for-placement thing or someone within the agency has a blog that announces it (I wish this would happen more) isn't it all - like posting to video game forums in the case of W+K's Sega Beta-7 campaign - just some for of spamming or another?
Maybe an easier way would be to have some kind of hidden text-based product feed as the movie's playing. Then all you'd have to do is hit a button on your remote, it'd take a screenshot and match up the product feed entry to the counter time, and dump it into the "Page you made" at the end.
One problem with providing clickability as the film's playing is that it interrupts the flow of the film. When I'm watching a new episode of a show, I don't really want to pause in the middle of the show to order pizza or find out what kind of sunglasses the actor's wearing (that's what commercials are for, right?) The clickable credits are a lot less intrusive and are actually a timesaver if I noticed the product placement and was interested in more info about the products.
Oh, and the third film, "Do Geese See God" is by far the most interesting one in the series.
They also forgot about http://www.viraladvertisingagency.co.uk
No way I'm gonna let this thing die anytime soon :)
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Yeah! Thanks for the mention :)
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