The question is - what does any of this have to do with pizza? Politics aside, it's a lousy billboard designed more to generate controversy than sales. OK, so they are "hip" and :edgy" - but are their pizzas worth a damn? (Pun intended.) I'm certainly no fan of the current Administration. But to label Bush as an "evil bastard" is a cheap shot. If Bush is evil, what is Bin Laden? Why don't they put him on one of their billboards?
SuddenWaffle poses a fair question. Frankly, if any other agency had come up with this, I think the reaction would've been pretty much the same. The only difference is that Crispin has really been overdoing the whole faux porn angle of late, so the idea seems especially played out coming from them. As Dabtich suggested in her initial post, they need to get laid and move on.
I would also point out that, contrary to popular belief, Crispin is not the only agency out there doing "cross-media creative." They just toot their own horn so loud and so often, other, equally deserving work gets overlooked. Just look at all the hoopla surrounding the Cyber Grand Prix they just won. Lost in most of the kiss-ass coverage from publications like Adweek was the fact that they shared the top award with another agency from Brazil. Maybe they are held to a higher standard because of all the press they receive. But that seems only fair. If you are routinely hailed as the greatest thing since edible panties, you better be able to live up to it.
Thank you, Mr. Bernbucks, for citing one of my earlier posts. I'm all verklempt.
While it's true that the perpetually randy minds at Crispin seem to rely far too heavily on the titillation factor these days, this is one instance where they are not using scantily clad women (and men)as a cheap gimmick merely to shock and/or arouse. Sex is what Victoria's Secret is all about.
Having said that, I do have a problem with their latest ode to erotica. According to Dabitch, "the campaign is supposed to target 18-24 year old women." But it seems designed to appeal to socially maladroit, sexually frustrated guys like. . . uh, me. In fact, the whole thing seems like just what you'd expect a bunch of horny frat-house types would come up with (of course, for all I know, it might've been a woman who came up with the idea in the first place).
I have no doubt the site will get lots of visitors. But how many of them will women ages 18 to 24?
What seems to be lacking is genuine insight into the ideals and aspirations of the target audience. These are young women who, presumably, are coming into their own as they discover their own feminity. Surely Crispin could've come up with a compelling campaign that might've addressed some of those issues - something that would be sensual without being smarmy, empowering without being insipid.
Of course, it's much easier just to show a bunch of scantily clad supermodels.
Nice logo, anyway.
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What!? Those guys from KISS wore makeup!? Another illusion shattered!
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