Well, I think your point about not having checked out the sites they want to seed with is the real issue. They can spend their commercial seeding budget with who they want, but they haven't bothered to do any real research about the sites they are planning to seed with or make a relationship with the site owners. This confirms my suspicion that the vast majority of companies in the viral space are utterly clueless when it comes to seeding and that's because they have failed to realise that seeding is more akin to PR than media buying.
BTW - the http://www.bendecho.de site the guy mentions has that ad on the home page from about 2000 years ago where the women rolls a cigar between her breasts. So it's OK to roll cigars with your tits but no nudes thank you very much?
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Not sure anyone is really giving a toss about a bunch of knitted puppets except for the people being paid to make a noise about them (Belgian buzz ... don't make me laugh), but then that's not a big surprise seeing that this is a promo for the new Corsa ... like some knitted puppets are really going to help Opel/GM sell more tin:
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