Adidas swears by it.

Adidas has had to apologize for cussing in their ads, a double page spread promoting the London Marathon was illustrated by runners thoughts that made up the image of a runner.
Runners have dirty minds it seems, as some lines read: “Tonight Matthew, I’m going to be absolutely shagged.”, “What twat invented cobbles?”, “Looks like those tight gits at work will have to stump up some cash after all.”, and “Charity my arse.”

Also on posters this week is Fauja Singh, a popular Sikh whos 93 years old and will run the London Marathon, he's promised to break his own record of 5.40 hours this year. The Adidas poster proclaims: "The Kenyans better watch out for him when he hits 100"

You can get your own desktop images of the posters at adidas website (click downloads).

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Anonymous Adgrunt's picture
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James Trickery's picture

I'm getting a little bit of Kesselskramer ad deja vu here with the old runner... Heinrich in Berlin was only 78 though.