adbooks

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1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection

The ability to wield typography is one of those things that is a clear indication of a talented designer.
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Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typi
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How To Be a Graphic Designer Without Losing Your Soul

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work,
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Outbreak: Creating a Contagious Youth Ministry Through Viral Evangelism

New in paperback, Outbreak, by gifted youth leader Greg Stier
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Grapevine: The New Art of Word-of-Mouth Marketing

For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
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Cradle to Cradle: Remaking the Way We Make Things

Paper or plastic?
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Envisioning Information

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages.
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design.
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Logo Design (Midi Series)

What's your sign?
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking.
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Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
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Truth, Lies and Advertising : The Art of Account Planning

Account planning exists for the sole purpose of creating advertising that truly connects with consumers.
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

What makes an advertisement memorable?
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Confessions of an Advertising Man

David Ogilvy was an advertising genius.
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how y
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Color: Messages & Meanings: A Pantone Color Resource

Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color.
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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the ta
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You, Inc.: The Art of Selling Yourself

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most im
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Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly.
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, f
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's

Great copy is the heart and soul of the advertising business.
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W.
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The Tipping Point: How Little Things Can Make a Big Difference

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of wo
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

This innovative approach -- blending practicality and creativity -- is now in full-color!
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mist
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-p
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When Mad Men ruled the world, or at least got smashed.

For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's
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Little 1 by Ann and Paul Rand

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be.
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"Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to sh
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George Parker's Madscam ain't no scam.

Why do they always whisper in perfume ads? Why are women always so happy to share their laundry detergent tips in adland?
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Yes, but Does It Work?

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The Official Adland Advertising Tutorial: Part Six - Creating TV commercials

The Adland tutorial series will now teach you the craft of being an obnoxious black turtleneck on the set of any commercial shoot.
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Magic and Logic

Yesterday the the IPA, ISBA and the Chartered Institute of Purchasing & Supply released a white paper titled "Magic and Logic" which aim
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NO!SPEC crusade on a roll

After getting fed up with growing spec requests (unethical design contests, working on spec, free pitching), on the 25 of February a committee of 20 p
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The Official Adland Advertising Tutorial: Part Five - Account Executives

It's baaack! The adland Tutorial Series took a bit of a break but returns for the first time in 2006 with tips for Account Executives.
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The Official AdLand Advertising Tutorial- Part 4: Holiday Ads

While sugar plum fairies dance in your head (or is that just a hangover from all the holiay parties this time of year?) we've been working on the
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The Official Adland Advertising Tutorial: Part Three - Art Direction

Ah yes, ladies and gentlemen. It's time for the Official Adland Advertising Tutorial again. So far we've covered radio and viral.
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Ad Exec puts out book spoofing signs

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The Official AdLand Advertising Tutorial: Part Two - Viral Advertising

Today we bring you Part Two of the ongoing Official AdLand Advertising Tutorial. Last time we went over radio.
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The Official Adland Advertising Tutorial Series - Radio

Recently, a gloriously naive advertising student wrote Adland, asking for the key points of writing a radio script.
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A Big Life - in advertising

I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked
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Garfield's "Chaos Scenario"

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Spec Sucks For Everyone

Drew Davies at BeADesignGroup.com has a great rant on why you should say no to spec work.
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Dentsu Advertising Museum

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Ordinary Advertising. And How To Avoid it like the plague

by Mark Silveira Chapter One How Bad Is Most Advertising? It depends who you ask.
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Under the radar

WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
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Reading material

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What's a Saatchi?

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't!
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Unspecial effects for graphic designers - Bob Gill

Graphic designer says: to hell with special effects.
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Creative Company: how St Luke's became the ad agency to end all ad agencies.

Do you work somewhere that has a strong company culture? What do I mean by that? 'Company culture'?
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Ogilvy on advertising : How to run an advertising agency.

How to run an advertising agency.
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Standing on the shoulders of Giants.

I knew exactly what to expect - I thought - as I got review copies of Herman Vaske's new book "Standing on the Shoulders of Giants" sen
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"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.
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The Other Side of Advertising by Wallace J. Gordon

tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
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For the creative who has everything

Paragraph type: Text & HTML The book Cutting Edge advertising has found it's way here thanks to Neil French, who wrote the foreword, and
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A Communicator's Credo

The big idea will always be what great advertising is all about
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George Lois, What's the big Idea?

'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?
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Big vs. Small - which ad agency should you pick?

This is the simplistic theory of an industry that lives and thrives on simplification (of products, of brands): if your agency is small you are creati
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Mad Ave Must Have

If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish.
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Herman Vaske interviews Tim Mellors

It's only advertising. Nobody gets killed.
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Herman Vaske interviews Paul Arden

Paul Arden is one of the best advertising people in the entire world.
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Cutting Edge Advertising - real sharp!

As a cutting edge communicator, you need to know what is happening. You need to understand the changes.
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Benetton, The family the business and the brand

The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992 For the new spring and summer campaign, Toscani had selected seven images c
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Inventing Desire

Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fanta
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Naomi Klein takes on brands and the "American dream" in No Logo

As an advertising student or a person who works in advertising, you need to know how the other half lives.
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A book written in email form? There's a novel idea.

from: Carla Browne-1/5/00, 3:05 pm to: All Departments re: I'm leaving now . . . but before I go there are some things you should know...!!!!
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Adcult USA and Ogilvy On Advertising

From "Adcult USA" and "Oglivy On Advertising" about Subliminal Advertising. "ADCULT USA" By James B.
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Strategy in Advertising. by Leo Bogart

Matching Media and Messages to Markets and Motivations What one little ad can do
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Burma Shave

Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford.
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Bluff Your way in Advertising!

In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlin
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Adcult USA

"The history of advertising yo-yo’s between hard and soft sell.
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Paul Arden's Lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes.

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