Fashion

LA Gear Catapult - Machine (1991) - 0:30 (USA)

Dockers - Toys (1991) - 0:30 (USA)

Dockers - Race Track (1991) - 0:30 (USA)

Dockers - Studebaker (1991) - 0:30 (USA)

Dockers - Pool Game (1991) - 0:30 (USA)

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Bugle Boys - The Go-Go's (1991) - 0:30 (USA)

Timex - Ugly old lady (1991) :30 (USA)

This little old lady with her cute little hat, flowery dress and perfectly coiffed hair has but one problem.

Timex - The Psycic / Telekinesis (1989) :30 (USA)

Kay jewels - New Guy- (1987) 0:30 (USA)

Seiko - Super Gift Time (1987) - 0:30 (USA)

Van Heusen - I bought this shirt for Michael / My daddy said this is a very special birthday (1987) :20 (USA)

I bought this shirt for Michael. He's going to have a tough time getting it back.

Van Heusen - His shirt (1987) :30 (USA)

“If you think I look good in this Van Heusen, you should see Jeffrey - after all, it’s his shirt,” one woman says.

Prada - fallen lady with purse / Helmut Newton (1986) printad, Italy

Photographed by Helmut Newton

Timex - Divers / Atlantis (1986) - 0:60 (USA)

This ground-breaking ad was filmed by scuba divers in the red sea.

Levis 501 - Button Fly Blues - (1985)

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Levi's 501 Blues - Shrink to Fit / Stanley Tucci - (1985)

Celeb-alert! That's Stanley Tucci.

Levi's - A Few Words (early 1980s classic) 0:30 (USA)

Clarks Shoes - Baby Factory - (1984) :30 (UK)

If all children were made the same, our job at Clarks would be a lot easier.

Levi's 501 Blues - a capella blues - (1984)

Barbershop singing, and flirting on the street, for the 1984 Olympic team.

Seiko Watches - Sports - (1984) :30 (UK)

Seiko Watches - Science - (1984) :30 (UK)

Levi's 501 Blues - My shrink to fit blues - (1984)

Got me a case of the 501 blues... here from my waist right down to my shoes...

Timex - The Quartz (1984) :30 (USA)

Pretty Polly - Never catch - (1983) :30 (UK)

With robots straight from Herbie Hancock's Rockit video. This was not directed by Godley & Creme however.

CHANEL N°5 - L'Invitation au Rêve - Le Jardin (1982) :30 (UK)

Ridley Scott directed this iconic advert for Chanel Number 5, where everything is suggestive but nothing is shown.

Playtex - Like a glove - (1982) :30 (UK)

Scholl - Comfort - (1982) :30 (UK)

Clarks - Decathlon - (1982) :30 (UK)

Clarks - School - (1982) :30 (UK)

Sekonda watches - Face Fits - (1982) 0:15 (UK)

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Acme - Your Boots Say Acme (1982) - 0:30 (USA)

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Calvin Klein Jeans - Patti Hansen (1980)

Patti Hansen

Anders - Two for one sale (1980) :30 (USA)

Anders in East Baltimore is having a two for one sale, everybody!

Shoe-Town - Put yourself in our shoes / Fancy lady (1980) :30 (USA)

Nice shoes, you must get those at some fancy mall in the city.

Jordache Jeans - "The fit that's right" (1980) :30 (USA)

"You've got the look, I want to know better. You've got the look, that's all together."

Jordache Jeans - The Jordache Look Classroom (1980) :30 (USA)

"You've got the look!" a schoolboy suddenly sings the Jordache jingle to the pretty girl behind him in class.

Hanes Hosiery - Today's Girl Pantyhose / choose it for the quality, buy it for the price (1980) :30 (USA)

Three ladies in an office compare pantyhose, the leading lady wins - choose it for the quality, buy it for the price. 

Eiderlon - Be a panty nut for peanuts. (1979) printad (USA)

1979 Spun-lo Eiderlon, Inc., a subsidiary of Ti-Caro Incorporated.

Big John W-Wash Jeans, print 1979 Japan

Western jacket, carpenter jeans, straight, western vest, short pants, work overall.

Honeycomb Cereal 'Spaceship Honeycomb' (1978) (USA)

Clarks Shoes - Blueprint (1978) :430 (UK)

This little foot will get corns and bunions if the shoe is too tight.

No nonsense Pantyhose - Makes sense (1978) :30 (USA)

300 Dollars for a blazer? Not for me!

Fruit of the Loom - Advice / Briefs (1978) :30 (USA)

Girls, I bought a lot of underwear for my man, and years ago I picked Fruit of the loom!

Underoos - Star Wars Underoos! - (1977) . (USA)

Gentlemen Prefer Hanes - carriage - print 1977 USA

Sensuously smooth. Luxuriously sheer. Unmistakably Hanes.

Dunn & Co. - Mavis and George - (1975) :45 (UK)

Mavis doesn't like anything that George tries on.

Hush Puppies 'Faded Blues' / Elvis (1974)

An Elvis lookalike shows off his blue suede shoes until they are stolen by the crowd.
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ICI Fibers - The New Way to Dress - (1974) :30

"The new way to dress" in Crimplene for men and Terylene, the new way to dress is in ICI fibers....

Hanes - Gentlemen Prefer Hanes Jingle (1974) (USA)

Ordinary pantyhose are OK under funky clothes, but gentlemen prefer Hanes! 

Hanes - Unforgettable women / Mystrece

Nunn Bush - A man needs a choice - 1972

Another nude lady with shoes. To think, that in itself was a campaignable idea in the 1970s. Wild. 

Nunn Bush - Not for everybody - printad 1972

Here's a little scandalous ad from 1972, where a woman's nude body serves as the backdrop for three different shoes.

Levi Strauss & Co - "Walking behinds" (1972) :30 (Belgium)

This cheeky Belgian spot from 1972 took home a Grand Prix in Cannes for Young & Rubicam.

“Lee can change your image”, printads, 1971

Instead of paying a handsome famous model, the creatives opted for a lion head. “Lee can change your image” the line reads.

Landlubber Clothes Nude Hitchhiker 'Nothing is better' print ad, 1971

I'd rather be naked than not wear X is an ad strategy as old as time.

"Clarks will go to any length to give you fashion freedom" (1970) printad

Fashion is dead!

"Scroll along in panty hose by Berkshire" (1970) printad

"the leg goes for a Scroll in Berkshire's sheer, sandalfoot panty hose of Actionwear."

Lee - "Get a leg up with Lee" (1970) printad

"Get a leg up with Lee"

Buxton - How can you let a girl buy you a wallet? print, 1970

Girls don't know how really skinny they're cutting pants today.

Monet - Patriotic charm bracelet, Maud Adams, Lauren Hutton 1970 print

Monet was selling jewellery for a moment with cheeky portraits of women that represented a new generation, a younger, fresher, different style.

Movie Star ruffly thing and Julie Numar Catwoman 1970

Julie Newmar catwoman Movie Star ruffly thing

Peter Max paints panty hose for Burlington-Cameo - print, 1970

Peter Max is a German-American artist known for using bright colours in his work.

Nivella - Pantyhose / Strumpbyxor (1969) (Sweden)

Nivella strumpbyxor 1969

Seats - the Doesn't Slip (1969) printad

"It really doesn't cling!"

Märchen Embroideries and Laces, Japan, 1969

Märchen

"The Sex Hunter" girdle ad, Japan 1969

Gripless! Not quite sure which part exactly is gripless, and the name of the ad makes me a little worried as to why it is gripless...

Broomsticks - Are for the birds -(1969) printad (USA)

11'21.•.e Ai Ai / BROOMSTICKS are for the birds And birds dig the look of FORTREL". Traditional ivy with a bit of British.

Princess Gardner - Wet is Wild (1969) print

Princess Gardner introduces the "wet look" . Body copy promises;

Maidenform Tric-o-lastic - I dreamed I stretched ... (1969) print USA

1969 Maidenform Tric-o-lastic Bras Print Ad I Dreamed I Stretched Here to There

Arrow Knit Dress Shirt - Crooner - (1968) :60 (USA)

"And even when you get a little roughed up, your shirt keeps on looking pretty terrific"

Chemstrand Acrilan - Bus Stop - (1967) :30 (UK)

"The relentless gale crashed against Rodney's steel set brow"

Gunze hoisery, Japan, 1967

Let this leggy model lead the way!

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