Health & Beauty

Phizer / Prevnar 13® - My Hero / Superhero - (2021)

A father gives his son everything, including the inspiration to be a proper superhero.

Knix - “Blood, Sweat & Pee (Nothing to Hide)” (2021) 1:00 (Canada)

Hit me with the blood, sweat and pee. We leakproof.

barrettSF and Sutter Health Demonstrate “Resilient” In New Campaign Directed by Plummer/Strauss

The spot aims to ease patients back into the doctor's office.

Harnessing Nature’s Healing Symphony in The Indigo Calming Ritual

Tatcha’s newest launch, Indigo Overnight Repair treatment, inspired the original “Song of Indigo” by Nick Wood

Gillette Venus - Canvas of Light (2021) case study (Sweden)

Only 1 in 5 women feel that their skin type is represented in beauty, fashion, and lifestyle media.

Head and Shoulders - Bromance / 'Winter Rescue' (2021) :60 (Japan)

This is an over-the-top spy animation depicting a bromance between the master spy and his student.

Head and Shoulders - "The Chase" / Ando the Spy (2021) :75 (Japan)

A series of animated adventures tells the story of how our hero, Ando the spy, discovers he has dandruff and ultimately overcomes it with h&s Scal

Bupa Latin America and Geometry Colombia give us a great reason to get vaccinated: Out of Tune Anthems.

Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated.

Gillette "The Pube Song" (2021) 1:05 (USA)

Gillette wants us to say the word public. I

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communiti

Cut+Run’s Jon Grover Edits Ballsy “Euphemisms” Spot for Gold Bond

The work comes from independent advertising agency Terri & Sandy, was directed by Nalle Sjoblad and edited by Cut+Run’s Jon Grover.

August - Introducing August Period Care (2021) :30 (USA)

"Periods are powerful and we made period care to re-affirm that."

New Dr Scholl’s Campaign Invites You To Get Your Feet On

Directed by kaboom’s Plummer/Strauss for Agency JOAN Creative, Spots Juxtapose Energy & Action With Frozen Moments

Manscaped - Charlie Partridge - Billiards (2021) :30 (UK)

Men’s intimate grooming brand MANSCAPED™ launches first international campaign with creative agency Hell Yeah! The films, which will launch firs

Bioré® Skinimalist Reminders Week 1 Music EN (Canada)

Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls. The

Not Washing Your Face Before Bed is a Big Problem. So Bioré® Created a Big Reminder

Forgetting to wash your face before bed is the ultimate skin sin. Yet so many of us do it.

Nivea - Back Home - (2021) 2:00 (Germany)

Paul Arden said, "Music is 90% of your commercial", and there the beautiful but cloying song is overpowering the performances in this ad. 

Adventure for All: AllTrails Debuts First-Ever TV & Streaming Campaign

AllTrails, the most trusted and used digital guide to the outdoors, debuts its first-ever TV and streaming campaign with two :30 spots, "10,000 R
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Freda - Cycle / with no presumptions and no inhibitions (2021) 2:00 (UK)

"Feeling ashamed when going to buy a product" my father wasn't ashamed to pick up tampons for mom when they were vacationing in Italy i

The Beauty of Blackness - Relaunching Fashion Fair with Black Beauty (2021)

Black beauty is Beauty - case study
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Lynx pays people for putting billboards in their homes, just as Hedvig home insurance did.

This is an interesting Badlander, it's the media itself which is the idea badlanded here.

ROOF Studio Animates Emotional Short Film for CURAVIVA Switzerland

Animation studio ROOF Studio produced “Rosemarie’s Life,” a touching 3D-animated short about an elderly WWII survivor.

Pantene - Sawyer & Ashley on the power of visibility #BeautifuLGBTQ (2021) 1:55 (USA)

For LGBTQ kids, a family’s support means everything.

Tommee Tippee - "Boob Life" / Boobs, Bottles, Pumps - (2021) :70 (UK)

Tommee Tippee go all in with this ad to celebrate all things breast, baby and breastfeeding related.

Frida Mom - "Stream of Lactation" (2021) :75 (USA)

This ad is quite the revolution, not just for the topic at hand, but also for braving to show actual breasts.

Skyn - Head Shoulders Knees and Toes / Pleasure is an Endless Exploration (2021) :36 (France)

Turning a nursery rhyme into a sexy song for a condom brand. Well, it's a strategy.
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Huggies - “Welcome to the World, Baby” (2021) :30 (USA)

Huggies welcome babies to the world and says that football will make sense later. How much later? I still only understand the ads!

Microban 24 - Keep killing bacteria for 24 hours (2021) :15 (USA)

Kill bacteria, and keep killing them!

ULTA Beauty - Muse / Behold her (2021) :60 (USA)

"MUSE" is Ulta's commitment to Magnify, Uplift, Support and Empower Black voices in beauty, announced today with this commercial direct
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Dr. Squatch - Go Naked - Commercial (2021) :23 (USA)

Dr. Squatch's Super Bowl LV commercial.

DexCom - We have the Technology (2021) :30 (USA)

Nick Jonas wants to know where our jetpacks are. Sort of.

KITS Eyecare launches “Open Your Eyes” ad campaign with an aim to enlighten

KITS produces high quality, stylish glasses in as little as 10 minutes, delivered in days not weeks at the lowest possible prices in the industry

Modibodi #MyPeriodisGreen - (2020) (Australia)

Australia’s leading period and leak-proof apparel company, Modibodi, is flipping the switch on periods with its latest campaign, ‘My Period is Green&#
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Pantene - #HairHasNoGender / Family Photo Recreated (2020) :60 (USA)

In this ad we get to meet a few transgender people around the world, in Sweden and the USA, who are recreating old photographs with their family membe

Peleton - Workouts for the Family / Feeling Good (2020) :30 (UK)

This campaign went live last week across TV, Digital and Web, features the original version by Nina Simone, as well as two new versions, a Hip Hop cov

CINFA Laboratories - For the pharmacies, paper bags that turn into soap - covid awareness (2020)

The work done by pharmacists and pharmaceutical companies during the health alarm generated by the coronavirus has become more evident than ever.

Colgate champions positivity and encourages Malaysians to #SMILESTRONGBERSAMA

This heartfelt campaign seeks to inspire by telling stories of courageous Malaysians who are driving change despite uncertain times.

TENA: I Will Be Me (2020) 1:00 (UK)

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject
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Pantone launches new shade of red to end menstruation stigma

A campaign by color matching company aims to ‘emboldens people who menstruate to feel proud of who they are’

Libresse Bodyform - Womb Stories (2020) 3:18 (UK)

"Our #wombstories are never simple. But all of them – the weird and the wonderful; the happy and the sad – need to be heard. "

Band-Aid® plans to launch a range of bandages that "embrace the beauty of diverse skin"

Band-aid® have finally caught up and have announced that they are "committed to launching a range of bandages in light, medium and deep shades of

Montefiore Health System: "In honor of all the brave nurses. Now and forever."

Alto and Montefiore Health System has thrown a ticker-tape parade for the nurses of New York, just in time for International nurses day and nurses wee

With COVID-19, You Are Your Safest Sex Partner

“Stay home” billboard promotes Womanizer sex toy. March online sales in Canada more than double
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Tesco relaunches dark skin tone band-aids with a bloody double entendre

"It's about bloody time" reads the cheeky headline.
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Gillette "Raheem Sterling: Made of What Matters" (2020) 1:10 (UK)

Gillette UK wants you to contemplate what matters.

Zenni - George Kittle / Championship vision (2020) :30 (USA)

George Kittle says: With Zenni in 2020 I have a championship vision.

Olay - Astronauts #Makespaceforwomen (2020) :30 (USA)

These hashtags, man. This one is #Makespaceforwomen.

Secret - The Secret Kicker / #KickInequality (2020) :60 (USA)

Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.

Wilkinson Sword - The Moment Before The Moment - (2020) :30 (UK)

Before history is written, before life is changed, before love is conquered, comes the moment before the moment, when your future is in your hands.

Planet Fitness calls bullfit on the fitness industry with the “bike of shame” in new work

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environment

IT Cosmetics - "Your skin but better" (2019) :30 (USA)

Jamie Kern Lima, co-founder of the company, demos the CC+ beauty cream on herself.

Pantene - "MJ" from Pomona, CA: Coming home is #BeautifuLGBTQ (2019) 2:00 (USA)

“Home has become such a different definition.
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Pantene - Paris Lees / Hair identity (2019) :60 (UK)

Paris Lees talks about having great hair days.

Pantene - The Dresscode Project / Group Film, Paris Lees

This film features Pantene UK Power Squad ambassador Paris Lees, alongside Travis Alabanza, Lea T and Angela Ponce who share their personal stories.

The new Sauvage, le Parfum - A dialogue between cultures & The song that changed rock n' roll

These are the two "behind the scenes "clips released to tease the new Sauvage campaign with Johnny Depp.
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Dior launches new ad for Sauvage with Johnny Depp and Native Americans - get called out for appropriation.

A new teaser ad for an upcoming perfume fragrance called “Sauvage” that designer fashion house Dior bills as “an authentic journey deep into the Nativ

Repatha - 'Father of the Bride' (2019) :60 (USA)

They do the father bride dance to a song by K.C. and Sunshine Band

Pantene - The Power of Hair / Paris Lees (2019) :45 (UK)

Pantene believes that when your hair transforms, you do too... that's the power of hair.

Cactus Launches Statewide Effort in Colorado for Opioid-Antidote Naloxone

Advertising agency Cactus and the Colorado Consortium for Prescription Drug Abuse Prevention are launching a multimedia campaign this week to educate

SKYN - Explore yourself / Space (2019) :70 (France)

SKYN® Celebrates Moon Landing’s 50thAnniversary with Campaign Reminding Us to Explore Ourselves

Sanofi MagneVie Stress Resist - Drama out of nothing campaign makes things extra dramatic with a real soprano

Increase your stress resistance with MagneVie Stress Resist.

Herbalife + LA Galaxy: Jonathan dos Santos (2019) :30 (USA)

Want to know how LA Galaxy midfielder Jonathan dos Santos keeps his professional game in peak form?
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Brawny - Tear a Square song (2019) :90 (USA)

Georgia-Pacific's Brawny is the first brand to deliver tearable squares, and to promote their “Tear-a-Square” product, they made this funny new m

Voltaren - the drama of pain - (2019) :50 (UK)

Every so often an ad comes along with an idea so simple and spot on it kind of stings a little.

Pantene - Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+ (2019)

Remember Kelly Lebrock saying "Don't hate me because I'm beautiful"?
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Sephora - They / Ze / Xe - We Belong to Something Beautiful (2019) 1:40 (USA)

Sephora explains that this is their “Identify as We” campaign, which celebrates the transgender and non-binary community and "our long history in

Oral-B - You're out! Yom Kippur 100% clean special campaign.

Oral-B had a single insight that can only work in a very religious Jewish country.
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Dr. Giorgini "#Nowadays" 1:55 (Italy)

Fun campaign from Deloitte Digital for Dr. Giorgini, an Italian natural remedy brand that also has a sly commentary on today's times.
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First Shave

Gillette - First shave, for transgender son (2019) .30 (USA)

"Whenever, wherever, however it happens – your first shave is special."

Diesel Fragrances - Spirit of the Brave - (2019) 1:35 /France)

Diesel Fragrances and Neymar Jr., accompanied by Buzzman, give us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”

Condom firm Skyn have created the "baby blocker" that remove babies from your social media feed

Skyn Condoms have created a plugin called the baby blocker that will wipe cute baby pictures from your social media feeds.

Eyelove - Screen Responsibly / Laptop Short variant (2019) :15 (USA)

“The Stories I Could Tell”

Eyelove - Screen Responsibly / Laptop (2019) :15 (USA)

Digitas Health, the Publicis-owned global connected-health agency, is introducing a new creative extension for eyelove®, a dry eye disease awareness c

Eyelove - Screen Responsibly / Bathroom V 1 (2019) :15 (USA)

All of the spots close with the message “too much screen time can irritate your eyes or lead to dry eye symptoms,” and encourage audiences to chat wi

Eyelove - Screen Responsibly / Laptop & Garden (2019) :30 (USA)

Philadelphia, PA — Digitas Health, the Publicis-owned global connected-health agency, is introducing a new creative extension for eyelove®, a dry eye

Eyelove - Screen Responsibly / Laptop in chair (2019) :15 (USA)

Campaign tackles dry eye disease awareness with a light-hearted look at our relationship with devices

Eyelove - Screen Responsibly / Laptop in chair (2019) :30 (USA)

Digitas Health debuts “Wing Lady” and “The Stories I Could Tell” digital creative, expanding “screen responsibly” initiative for eyelove®

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