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Toys & kids

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Toys’R’Us Canada is campaigning to bring back imaginary friends

They’re not as common as they once were, but this new campaign from Broken Heart Love Affair shows how the retailer is bringing back imaginary friends
radio

Faber-Castell - Colors / Broccoli, Trunk, Flamingo, Ocean (2022) radioads

Without a doubt, Faber-Castell is one of the world’s most renowned brands when it comes to stationary supplies.

Lego: New toy represents Paralympians and individuals with disabilities

The Canadian Paralympic Committee uses beloved building toy to share a strong message around inclusivity. The ‘Para Expansion Pack’ features a pa

LEGO - Rebuild The World #ReBuildtheWorld (2019) 1:40 (France)

It all starts with a brick. And billions of possibilities. Build. Unbuild. Re-build. Experiment. Break the rules. Fail. And try again.

Crayola - Audition - (2016) :30 (USA)

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Barbie "Imagine the possibilities," (2015) 1:55 (USA)

Halfords - Nothing beats a bike - (2014) :60 (UK)

GoldieBlox vs. the Big Sister machine - (2014)

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Goldieblox - Brains on Princess - (2014) :90 (USA)

Intuit QuickBooks Presents GoldieBlox - Come On Bring The Toys - (2014) :30 (USA)

Directed by the legendary production co Smuggler, this ad is only slightly more bombastic in their "burn pink toys" mantra than the previous

Toys "R" Us "surprise" (2013) 1:30 (USA)

Escape Pod teamed up with Wondros to make some lucky kids dreams come true.

Ever Wonder? Toys "R" Us asks some questions.

TOMY - Battroborgs - (2013) :40 (USA)

Battroborgs, TOMY’s motion-controlled battling robot toys, leap to vivid life in a CG spot from the animation pros at Nathan Love.

Brunner pulls a 180° for Huffy Green Machine (2012)

A new TV spot from Pittsburgh-based agency, Brunner, for Huffy.
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Laser eye surgery is way cheaper in Kazakhstan.
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Target - Back to School Music Teacher - (2012) :30 (USA)

VFX studio a52 teamed up with longtime partner Wieden+Kennedy and Director Andreas Nilsson on three TV spots as part of a Back To School campaign for

Lego - Caterpillar / Whale / Monster - (2011)

Hot Wheels - Hot Wheels for Real - (2011) :30 (USA)

Hot Wheels - Secret Race Battle - beamvertising (2011)

Monster fights on a building down in Oz.

Scrabble - the power of words / Goldfish eats shark

Where's Caffeinegoddess, the admitted scrabble addict when we need her?
radio

chance lottery- who's the man?

Mattel / Scrabble - Yoga / The beautiful word - (2009) :60 (France)

Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

Lego "Making History" / Tank / Brandeburg / Ali

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Lego - Go mini man (Epic movie) - (2008) :60 (USA)

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Rubik's Cube - Going Rubik's - print, New Zealand

From DDB New Zealand comes this reminder that the Rubik's cube has been driving us all nuts for 25 years.
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Scalextric - Be Little Water - (2008) :30 (Spain)

For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral.
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RC Scorpion - Hedgehog - print

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Aqua Dots - Super Studio (2007) :60 (USA)

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Fisher-Price - Tickle Me Elmo T.M.X. eXtra special edition - Top Secret (2007) :15 (USA)

Ok, this commercial is ambiguous to such a degree that it had to be deliberate.

Lego - Exo-Force - Golden City (2007) :30 (USA)

Lego - Aqua Raiders (2007) :30 (USA)

Mattel - Barbie Wedding Collection (2007) :30 (USA)

Mattel - Barbie Pom Pom Divas (2007) :30 (USA)

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Mattel - Barbie Fairyoke Wings (2007) :30 (USA)

Mattel - Barbie Chat Divas (2007) :30 (USA)

MGA - Bratz - Magic Hair (2007) :30 (USA)

MGA - Bratz - Magic Hair - short (2007) :15 (USA)

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Lego - Bionicle - Barraki - Movie (2007) :30 (USA)

Bandai - Ben 10 Voice Changer (2007) :30 (USA)

Mattel / DC - Batman - ShadowTek (2007) :15 (USA)

Funrise - Doctor Dreadful (2006) :15 (USA)

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Crayola - Color Wonder Sprayer (2006) :30 (USA)

Crayola - The Art of Childhood (2006) :30 (USA)

Cranium - Pop 5 - Fad - short (2006) :15 (USA)

Cranium - Pop 5 - Food (2006) :15 (USA)

Cranium - Pop 5 - Fad (2006) :30 (USA)

Cranium - Pop 5 - Drink - short (2006) :15 (USA)

Cranium - Pop 5 - Drink (2006) :30 (USA)

Hasbro - Cosmic Catch - Cavemen (2006) :30 (USA)

Jasman - Command Force (2006) :15 (USA)

Tech Deck Dude - Clash Cubes (2006) :15 (USA)

Mattel - Polly Pocket - Drive Thru (2007) :30 (USA)

Wild Wheels (2007) :60 (USA)

Playskool - Step Start Walk N' Ride (2007) :15 (USA)

Mattel - Pixel Chix Pixel Pets (2007) :30 (USA)

Playskool - Busy Ball Popper (2007) :15 (USA)

Play Along - Hide 'N Seek Care Bears (2006) :30 (USA)

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